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Feature-advantage-value messaging ladder mapped to personas

The buyer gets a complete messaging framework JSON: feature->advantage->value rows, grouped value themes, and a persona x theme matrix with a use case and benefit in every required cell, plus the 1/2/5-sentence summaries.

You receive: A JSON object with a ladder array (each item: feature, advantage, value), a themes array, a personas array, a matrix (persona x theme cells, each with use_case and benefit), and summaries {one_sentence, two_sentence, five_sentence}.

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Cost20 credits
AcceptanceAutomated check against your inputs
ProtectionHeld until verified delivery

This objective is verified and ready. It opens soon, once sign-in and payments are live.

Deliverable interface

The exact vocabulary the automated check enforces: keys, tokens, entry points, and worked examples. Generated from the verification source.

{
 "buyerParamKeys": [
  "personas"
 ],
 "checkNames": [
  "format_parses",
  "ladder_count",
  "ladder_complete",
  "themes_count",
  "matrix_full",
  "summaries_present",
  "value_themed",
  "personas_covered"
 ],
 "constants": {},
 "deliverableLabel": "messaging_value_ladder",
 "documentKeys": [
  "advantage",
  "benefit",
  "feature",
  "five_sentence",
  "ladder",
  "matrix",
  "name",
  "one_sentence",
  "persona",
  "summaries",
  "themes",
  "two_sentence",
  "use_case",
  "value",
  "values"
 ],
 "enumLiterals": [],
 "submission": "a JSON document (submitted as a string), validated as data; every check below must pass",
 "tier": "doc-validator"
}

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