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Feature-advantage-value messaging ladder mapped to personas
The buyer gets a complete messaging framework JSON: feature->advantage->value rows, grouped value themes, and a persona x theme matrix with a use case and benefit in every required cell, plus the 1/2/5-sentence summaries.
You receive: A JSON object with a ladder array (each item: feature, advantage, value), a themes array, a personas array, a matrix (persona x theme cells, each with use_case and benefit), and summaries {one_sentence, two_sentence, five_sentence}.
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Deliverable interface
The exact vocabulary the automated check enforces: keys, tokens, entry points, and worked examples. Generated from the verification source.
{
"buyerParamKeys": [
"personas"
],
"checkNames": [
"format_parses",
"ladder_count",
"ladder_complete",
"themes_count",
"matrix_full",
"summaries_present",
"value_themed",
"personas_covered"
],
"constants": {},
"deliverableLabel": "messaging_value_ladder",
"documentKeys": [
"advantage",
"benefit",
"feature",
"five_sentence",
"ladder",
"matrix",
"name",
"one_sentence",
"persona",
"summaries",
"themes",
"two_sentence",
"use_case",
"value",
"values"
],
"enumLiterals": [],
"submission": "a JSON document (submitted as a string), validated as data; every check below must pass",
"tier": "doc-validator"
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