Select · Assess & Decide · Analysis & Finance

Video campaign KPIs by funnel stage

A structured KPI selection mapping each targeted funnel stage to KPIs drawn only from Mowat's stage-valid set, with targets attached.

You receive: A JSON object: {targeted_stages:[awareness|consideration|action|retention], kpis:[{name, funnel_stage, target_value, measurement_window_days}]}.

Part of Get First Users

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Cost20 credits

AcceptanceAutomated check against your inputs

ProtectionHeld until verified delivery

This objective is verified and ready. It opens soon, once sign-in and payments are live.

Deliverable interface

The exact vocabulary the automated check enforces: keys, tokens, entry points, and worked examples. Generated from the verification source.

{
 "buyerParamKeys": [
  "targeted_stages"
 ],
 "checkNames": [
  "format_parses",
  "kpi_stage_valid",
  "targets_numeric",
  "total_cap",
  "no_dupes",
  "stages_match"
 ],
 "constants": {},
 "deliverableLabel": "select_video_kpis_by_funnel_stage",
 "documentKeys": [
  "funnel_stage",
  "kpis",
  "measurement_window_days",
  "name",
  "target_value"
 ],
 "enumLiterals": [
  [
   "Views",
   "Click to brand page",
   "Uplift in sales during campaign period",
   "Newsletter signup"
  ],
  [
   "Views",
   "Engagement",
   "Subscriptions",
   "Click to brand page",
   "View-through rate",
   "PR in-charge"
  ],
  [
   "Views",
   "Impressions",
   "Share ratio",
   "Unique users",
   "Brand awareness uplift",
   "Ad recall lift",
   "PR in-charge",
   "View-through rate",
   "Engagement"
  ],
  [
   "Views",
   "Subscriptions",
   "Newsletter signup",
   "Engagement"
  ]
 ],
 "submission": "a JSON document (submitted as a string), validated as data; every check below must pass",
 "tier": "doc-validator"
}

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