Playbook
Get First Users
Turn strangers into your first real users, one channel at a time.
Value proposition canvas
A complete value proposition canvas for your product as a six-section JSON document: each section meets its minimum entry count, every entry is a phrase of at least two words, no section repeats an entry, and the products and services list stays distinct from the pain relievers and gain creators.
20 creditsPain-to-reliever coverage map
A pain coverage map linking customer pains to the relievers that address them, with every pain at or above your selected severity covered by at least one reliever, unique ids, and no dangling references.
20 creditsEnhanced business model canvas
A business model canvas assembled from your existing canvases instead of written from scratch: the value proposition canvas fills the Value Propositions box, the customer profile fills Customer Segments, and the operating model canvas fills the back stage (Key Partners, Key Activities, Key Resources, Cost Structure), with every carried item machine checked against the upstream deliverable it came from.
35 creditsCategorized keyword research list
A categorized keyword table (problem, user, action, feature, location) with a numeric volume and competition estimate and a relevance note for every term, plus a focus set of exactly the size you choose, marked in the table.
20 creditsCompetitor-informed SEO content brief
A complete content brief: primary and long-tail keywords, an H2/H3 outline, must-cover subtopics, a word-count band, internal and external link slots, an on-page checklist, and a takeaway for each competitor URL you list.
20 creditsTargeted prospect list
A validated, deduped prospect list matching the ICP.
30 creditsVerified prospect list sized to your goal
A validated, deduplicated prospect list that stays inside your ICP (industry / role / location / size), carries a reachable contact per row, and is large enough to hit your meeting target.
30 creditsCold-outreach sequence with timed follow-ups
A ready-to-load multi-step sequence: A/B subject variants per email, one clear call to action, send-day spacing that moves forward, and only declared personalization tokens.
20 creditsVetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
20 creditsVideo production creative brief
A structured creative brief a production team can pitch from: a written-out objective and audience, one single-minded proposition, named video deliverables with durations and aspect ratios, at least one success measure, and, unless you switch those checks off, a disclosed budget and an ordered timeline.
20 creditsVideo campaign KPIs by funnel stage
A structured KPI selection that maps each funnel stage your campaign targets to KPIs drawn only from a fixed stage-validity table, with a positive numeric target and a measurement window in days attached to every KPI.
20 creditsYouTube channel content calendar
The buyer gets a ready-to-execute YouTube upload calendar where every slot has a working title of at least three words, a content format, a marketing goal, a target keyword, a planned length within the cap, and a valid publish date, with the committed number of posts landing in every week of the horizon.
20 creditsYouTube video SEO metadata package
The buyer gets one video's complete upload-ready SEO metadata as a structured object: a keyword-placed title within 100 characters, a description with a hook, body, chapter timestamps, and CTA links, plus tag and hashtag sets that meet the requested counts and stay inside YouTube's field limits.
20 creditsYouTube video idea portfolio
The buyer gets a portfolio of distinct video ideas: exactly the requested number, each assigned to a format from the allowed list, spread across at least the required number of distinct formats, with a unique working title, a unique one-line concept of 8 or more words, a target keyword, and a suggested length per idea.
20 creditsBuild a customer health score from one ROI-proxy metric (banded)
You get a single-metric customer health score with traffic-light bands that are structurally sound: one chosen ROI proxy, ordered, non-overlapping, gap-free ranges that cover the whole metric domain.
20 creditsCompute NRR, GRR, net churn, and the Rule of 40
You get Gross Dollar Renewal Rate, Net Dollar Retention Rate, net churn rate, and the Rule-of-40 sum, each computed from your supplied revenue figures with the standard SaaS definitions.
20 credits
Also part of this playbook, opening soon:
- Decide what counts as an active user
- Help people find my site on search
- Run a cold outreach campaign
- Set up a welcome email sequence
- See how people use my product