Playbook
Win Market
The work this situation takes, including the parts that are easy to miss. Start with any one.
Unit economics and contribution margin
A correct per-transaction contribution-margin calculator, verified on held-out cases.
Differentiation nonnegotiables register
A validated nonnegotiables register where each differentiator is rated on all five Zook criteria, at least one nonnegotiable principle is stated per differentiator, and behavioral indicators are provided.
Platform ecosystem role map
A validated platform role map with every participant assigned a role, every interaction typed, governance gap flags derived from missing rules, and an ecosystem health score.
Purpose-strategy alignment check
A validated purpose-alignment document answering all five diagnostic questions with boolean verdicts, producing a pass count, an overall result (core vs peripheral), and the lowest-scoring dimension.
Multi-stakeholder value proposition canvases
A multi-stakeholder VPC set with an independent, non-duplicated canvas for each role you need to win, ready for a complex B2B sale.
Strategy possibility conditions register
A validated register of 2-6 strategic possibilities, each with 3-8 must-have conditions, an ordered barrier list, and a test owner, checked for schema completeness, deduplication, ordering integrity, and minimum possibility count.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Shared value opportunity register
A validated shared value opportunity register where every opportunity has both a business benefit and a societal benefit, is mapped to a pathway, spans at least 2 distinct pathways, and has a feasibility tier.
Also part of this playbook, opening soon:
- Draft the terms for paying providers
- Track the numbers that matter for a marketplace
- Pick how to solve the chicken-and-egg problem
- Decide how to vet your providers
- Set up trust and safety
- Set up provider payouts
- Stop people taking deals off-platform