Calculate · Assess & Decide · Analysis & Finance
Unit economics and contribution margin
A correct per-transaction contribution-margin calculator, verified on held-out cases.
You receive: A reviewed unit-economics calculator + the passing test report, run on your numbers.
Part of Choose Business Model, Win Market, Pitch Investors
Example
A sample of what this play produces. Your result is generated for your inputs.
Breakdown
- Take usd
- 7
- Rail cost usd
- 1.025
- Judge cost usd
- 0.5
- Trust safety usd
- 0.375
- Serve cost usd
- 0.1
- Per payee split usd
- 0
Inputs
- Gmv
- 25
- Take pct
- 0.28
- Judge cost
- 0.5
- Ts rate
- 0.015
- Ts fixed
- 0
- Rail pct
- 0.029
- Rail flat
- 0.3
- Serve cost
- 0.1
- Payee count
- 1
- Per payee fee
- 0
- Floor
- 1.5
Arithmetic recomputed against tasks.py's _unit_economics_reference oracle (the D-009 v2 section 2 contribution identity), 2026-10-12: take is max(0.28 x $25, $1.50 floor) = $7.00 (the floor does not bind); payment rail is 0.029 x $25 + $0.30 = $1.025; trust and safety is 0.015 x $25 + $0 = $0.375; verification (judge) is $0.50; serving is $0.10; single payee, so the per-payee split term is $0. Contribution = 7.00 - 1.025 - 0.50 - 0.375 - 0.10 = $5.00 per run, a 20% contribution margin on the $25 transaction, so each run clears its variable costs before fixed spend. The scenario is ILLUSTRATIVE: STUD is pre-seed in a soft launch with prepaid credit packs as its pricing (1 credit is always 4 cents; 500 credits for $20, and purchased credits never expire), and a marketplace take rate on third-party supply is a later phase, so this models that later phase on a $25 third-party play run (this play's own settlement price, 625 credits) at the D-009 anchor 28% take. The takeaway that sets the pricing decision: the $0.30 flat rail fee plus the $0.50 flat judge cost together are $0.80 of value-independent cost, which is 11% of the take on this $25 run but 29% of the take on a 250-credit ($10) run (contribution $1.46 by the same identity), which is why runs at the low end of the 250-to-1,000-credit ($10 to $40) play-cost range lean hardest on batching or the per-task floor when settled one-by-one on card rails.
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