Playbook
Validate Demand
Prove people actually want this before you build more of it.
Problem definition document
A problem definition document with the market, buyer roles, and per-problem definition, metrics, prior solutions, buying authority, and a 1-10 severity.
20 creditsTarget-user statement
A specific target-user statement: the segment, their acute pain, how often it bites, today's workaround, and why now.
12 creditsCustomer profile
A ranked customer profile for one segment: the jobs your customer is trying to get done, the pains in their way, and the gains they want, every entry carrying a high, medium, or low rank so the profile states priorities instead of listing everything equally.
15 creditsOne-sentence description of what I'm building and why
One plain-language sentence that states what you are building, for whom, and why it matters, machine-checked against the published rules: exactly one sentence, inside the published word band, a purpose connective present, no banned buzzwords, no em or en dashes.
10 creditsBusiness model canvas
A nine-box business model canvas where every box is a falsifiable hypothesis with a pass/fail test, plus a market-size note, so you know what to test first.
25 creditsOperating model canvas
An operating model canvas that maps how your business delivers its value proposition: the value delivery chain step by step, plus the suppliers, locations, organization, information systems, and management system behind it, each element filled in and machine checked.
20 creditsBuyer interview signal scoring for a burning problem
Each problem and solution averaged, banded, and flagged against the burning-problem and likely-adopted bars.
15 creditsLove-vs-like product diagnostic instrument
A measurement instrument that tells love from like across five signals (repeat use, fanatical users, the would-miss test, organic referral, willingness to pay), each with a metric, a numeric threshold, and a data source.
20 creditsLetter of intent for an enterprise customer to sign before I build
An unsigned letter of intent the customer can sign: intent-to-purchase language, commercial terms, conditions, an explicit non-binding clause, and two signature blocks.
25 creditsMVP and the test that proves it
The smallest feature set that tests your riskiest assumption (built for your first few users), an explicit cut list, and a single pass/fail test card with a numeric threshold.
20 credits
Also part of this playbook, opening soon:
- Find the job users actually want done
- Reframe the problem
- Check why now is the right time
- Map out my competitors
- Sharpen the value you offer
- Write good customer-interview questions