Playbook
Get Traction
The work this situation takes, including the parts that are easy to miss. Start with any one.
Content distribution checklist
A deduplicated checklist of real destinations (communities, forums, groups, syndication spots) to post to, each with a well-formed link, an accepted format, and a cadence, spread across enough format types.
Competitor-informed SEO content brief
A complete content brief: primary + long-tail keywords, an H2/H3 outline, must-cover subtopics, a word-count band, link slots, and an on-page checklist.
Categorized keyword research list
A categorized keyword table (problem / user / action / feature / location) with volume and competition estimates and a relevance note per term, plus a marked 5-to-10 keyword focus set.
Cold-outreach sequence with timed follow-ups
A ready-to-load multi-step sequence: A/B subject variants per email, one clear call to action, send-day spacing that moves forward, and only declared personalization tokens.
Verified prospect list sized to your goal
A validated, deduplicated prospect list that stays inside your ICP (industry / role / location / size), carries a reachable contact per row, and is large enough to hit your meeting target.
YouTube channel content calendar
The buyer gets a ready-to-execute YouTube upload calendar where every slot has a working title, a format, a target goal, and a publish date, spaced to the channel's committed cadence over the horizon.
Brainstorm one acquisition idea for each of the 19 traction channels
I get one concrete acquisition idea for each of the 19 traction channels, so I have a full menu of ways to reach customers before I narrow down.
Rank the 19 traction channels into Bullseye A/B/C rings
I get all 19 traction channels sorted into Bullseye rings with a disciplined inner ring, so I concentrate my first experiments instead of chasing every channel at once.
Pick the inner-circle channels to test now
I get a short, focused list of inner-circle channels to test now, each with a reason it earned a slot, so I run experiments instead of debating the whole menu.
Design a cheap parallel channel-test plan with pass/fail thresholds
I get a parallel channel-test plan where each test has a metric, a small budget, a duration, and a clear pass threshold, so I can run cheap experiments and read the results the same way.
Draw the Critical Path of milestones to a traction goal
I get an ordered Critical Path of only-necessary milestones to my traction goal, so I know the minimum sequence that actually has to happen.
Build a CAC and LTV by-channel comparison model
I get a CAC-and-LTV comparison across my candidate channels with a recommended channel that follows from the numbers, so the pick is grounded in unit economics rather than gut feel.
Build a Dream 100 list of where your customers gather
I get a Dream 100 list of the influencers, podcasts, communities, and publications where my customers already gather, so I know exactly where to go earn their attention.
Classify Startup Growth-Engine Fit (Viral / Sticky / Paid)
A founder receives a structured engine-fit assessment that pins each of the three Lean-Startup growth engines to a pass/fail gate on its driving metric and names the recommended primary engine.
Build a Disruptive-Channel Fit Register
A structured channel-fit register that scores each candidate channel on Christensen's disruptive-channel criteria and returns, by rule, a fit verdict (fueled / neutral / starved) per channel plus a recommended channel.
Score a content piece on the STEPPS virality framework
The buyer gets a complete STEPPS scorecard: all six factors rated on the agreed scale, each with a stated rationale tied to the content, plus a computed total.