Playbook
Distribution
Build repeatable channels that bring buyers to you.
Choose your channels
One acquisition idea for each of the 19 traction channels
I get one written acquisition idea for each of the 19 traction channels, so I have a full menu of ways to reach customers before I narrow down.
50 creditsStartup growth-engine fit (viral / sticky / paid)
A founder receives a structured engine-fit assessment that pins each of the three Lean-Startup growth engines to a pass/fail gate on its driving metric and names the recommended primary engine.
50 creditsTraction channels ranked into Bullseye A/B/C rings
I get all 19 traction channels sorted into Bullseye rings, each with a written rationale, and a disciplined inner ring, so I concentrate my first traction experiments instead of chasing every channel at once.
50 creditsInner-circle channels to test now
I get a short, focused list of inner-circle channels to test now, each with a written reason it earned a slot, so I run experiments instead of debating the whole menu.
50 creditsCheap parallel channel-test plan with pass/fail thresholds
I get a parallel channel-test plan where every test names one of the 19 canonical traction channels and carries a metric, a small budget, a duration, and a numeric pass threshold, so I can run several cheap experiments at once and read every result the same way.
50 creditsCritical Path of milestones to a traction goal
I get an ordered Critical Path of milestones to my traction goal, each marked necessary, so I can see the minimum sequence the operator judged has to happen.
50 creditsCAC and LTV by-channel comparison model
I get a CAC-and-LTV comparison across my candidate channels with a recommended channel that follows from the numbers, so the pick is grounded in unit economics rather than gut feel.
50 creditsDisruptive-channel fit register
A structured channel-fit register that scores each candidate channel 0 to 3 on Christensen's four disruptive-channel criteria with a written rationale per channel, and returns, by rule, a fit verdict (fueled, neutral, or starved) per channel plus a recommended channel drawn only from the fueled ones.
50 credits
Map the buyer journey
Dream 100 list of where the customers gather
I get a Dream 100 list of the influencers, podcasts, blogs, communities, publications, events, and newsletters where my customers already gather, so I know where to go earn their attention.
50 creditsScored brickyard inventory of demand-and-trust touchpoints
I get a structured brickyard: every brick sorted into the five areas (online presence, content, offerings, ecosystem, internal team), scored on the three fixed dimensions, with a ready/cracked/missing status per brick and per-area counts that match the bricks, ready to assemble into a journey.
50 creditsPartner brick contribution map for the buyer journey
I get a structured map of which bricks each partner (reseller, distributor, dealer, agency, consultant, or sales agent) contributes to my Yellow Brick Road, with each brick tied to a specific milestone 1 to 5 and rated on whether it creates demand and builds trust, so I can see where the partner ecosystem supports the journey and which milestones have no partner brick at all.
50 creditsFive-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.
50 creditsOnline-presence audit for demand, trust, and journey impact
I get a structured audit of my online presence: each surface, across website, branded search, social media, and review sites, rated on create-demand, build-trust, and potential-impact using fixed scales, with a short written note per surface and every negative-impact surface flagged.
50 credits
Content and SEO
Categorized keyword research list
A categorized keyword table (problem, user, action, feature, location) with a numeric volume and competition estimate and a relevance note for every term, plus a focus set of exactly the size you choose, marked in the table.
50 creditsCompetitor-informed SEO content brief
A complete content brief: primary and long-tail keywords, an H2/H3 outline, must-cover subtopics, a word-count band, internal and external link slots, an on-page checklist, and a takeaway for each competitor URL you list.
50 creditsContent distribution checklist
A deduplicated checklist of destinations (communities, forums, groups, syndication spots) to post your content to, each row with a destination name, a well-formed link, an accepted content format, and a posting cadence, spread across at least your minimum of distinct format types.
50 creditsContent virality score on the STEPPS framework
The buyer gets a complete STEPPS scorecard: all six factors (social currency, triggers, emotion, public, practical value, stories) rated as whole numbers on the agreed scale, each with a written rationale that clears a minimum word count, plus a total_score that equals the sum of the six scores.
50 credits
Outreach and PR
Verified prospect list sized to the meeting target
A validated, deduplicated prospect list that stays inside your ICP (industry / role / location / size), carries a reachable contact per row, and is large enough to hit your meeting target.
50 creditsCold-outreach sequence with timed follow-ups
A ready-to-load multi-step sequence: A/B subject variants per email, one clear call to action, send-day spacing that moves forward, and only declared personalization tokens.
50 creditsPress list of reporters to pitch
A deduplicated press contact list built to your brief: every row carries a reporter name, a publication, a valid-format email address, and a sample-article link, with duplicate emails and single-source padding screened out.
50 creditsPress release with every element a reporter needs
A complete, structurally-checked release: a headline that names your company, a distinct subhead, a dateline matching your city and date, a lead of at least 25 words, your requested number of attributed quotes, a number or statistic in the body, a boilerplate that names your company, your media contact email, and your media-kit link, all within the word cap.
50 credits
Video and influencers
Video production creative brief
A structured creative brief a production team can pitch from: a written-out objective and audience, one single-minded proposition, named video deliverables with durations and aspect ratios, at least one success measure, and, unless you switch those checks off, a disclosed budget and an ordered timeline.
50 creditsVideo campaign KPIs by funnel stage
A structured KPI selection that maps each funnel stage your campaign targets to KPIs drawn only from a fixed stage-validity table, with a positive numeric target and a measurement window in days attached to every KPI.
50 creditsYouTube channel content calendar
The buyer gets a ready-to-execute YouTube upload calendar where every slot has a working title of at least three words, a content format, a marketing goal, a target keyword, a planned length within the cap, and a valid publish date, with the committed number of posts landing in every week of the horizon.
50 creditsYouTube video SEO metadata package
The buyer gets one video's complete upload-ready SEO metadata as a structured object: a keyword-placed title within 100 characters, a description with a hook, body, chapter timestamps, and CTA links, plus tag and hashtag sets that meet the requested counts and stay inside YouTube's field limits.
50 creditsYouTube video idea portfolio
The buyer gets a portfolio of distinct video ideas: exactly the requested number, each assigned to a format from the allowed list, spread across at least the required number of distinct formats, with a unique working title, a unique one-line concept of 8 or more words, a target keyword, and a suggested length per idea.
50 creditsVetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
Opens laterInfluencer pay ceiling
A value-based pay ceiling per influencer (from order value, margin, and conversion rate), with a within-budget verdict.
50 credits
Go to market
ELG readiness score with the adopt-or-wait call
A placement on the value-proposition axis and the company-scale axis of the ELG readiness matrix, the quadrant those placements imply (WAIT, INVEST, EXPLORE, or EXPAND) with the book's standard call for it, a rationale per placement grounded in your own evidence, and a velocity note on which way the company is heading.
50 creditsScored BD partner pipeline with a warm-intro focus set
You get an exhaustive, consistently structured pipeline of candidate BD partners for your space, scored and narrowed to a focus set with warm-intro targets flagged.
50 creditsOne-page BD term sheet across the six key terms
A simple one-page business-development term sheet covering deal lifetime, exclusivity, payments, commitment, guarantees, and revenue sharing, filled in with your deal's specifics.
50 creditsPartner data-sharing rules mapped to tiers and risk
A complete, partner-tier-by-population data-sharing rule spec: for each tier and population the chosen match condition and exact fields to expose, with PII handling and hard-excluded accounts spelled out, so sharing is configured consistently.
50 creditsRanked ecosystem-qualified lead list
A big undifferentiated prospect list is run against your partner ecosystem data and returned as a tight, ranked shortlist of ecosystem-qualified leads, each tagged with which partner touches the account, the partner segment, the partner owner, and an overlap-based priority score.
50 creditsAffiliate compensation plan with the payout math shown
A complete affiliate compensation plan for one offer: the payout model, the per-sale cost and payout math shown and internally consistent, the payout compared against the pay-half-the-profit benchmark, and the network-vs-own-program decision recorded with its setup details.
50 creditsCustomer referral program with reward and automation
A complete referral system design for your product: the ideal-customer segment to invite, a share asset with its invite email, a reward structure with internally consistent numbers, and ordered automation steps with an opt-out rule.
50 creditsBrand-ambassador contest with tasks, points, and rewards
A complete, runnable ambassador-contest spec (the reward ladder, the point-earning task list, the point values, and the win conditions) ready to load into a contest tool.
50 creditsGo-to-market plan from channel and partner analyses
A go-to-market plan that composes your existing channel and partner analyses into a Bullseye channel ranking, a capped inner circle of focus channels with rationale, and phased program slots with KPIs per phase.
50 credits