Build · Create · Writing & Content

Video production creative brief

A structured creative brief a production team can pitch from: a written-out objective and audience, one single-minded proposition, named video deliverables with durations and aspect ratios, at least one success measure, and, unless you switch those checks off, a disclosed budget and an ordered timeline.

You receive: A JSON object: {business_objective, target_audience, single_minded_proposition, tone, mandatories:[string], deliverables:[{name, duration_seconds, aspect_ratio}], budget_disclosed:{amount, currency}, timeline:{first_draft_date, review_date, delivery_date}, success_measures:[string]}. tone and mandatories are context fields and are not machine-checked.

Part of Get First Users, Distribution

What's verified: STUD verifies the brief is a single JSON object within a 60,000 character size bound; that the five core fields (business objective, target audience, single-minded proposition, deliverables, success measures) are present and non-empty; that the objective and audience are written out in at least 8 words each, with no placeholder text (TBD, TODO, xxx, lorem ipsum, [insert, <placeholder>) in the objective, audience, proposition, or success measures; that propositions stay within your maximum (default 1); that at least your minimum number of deliverables (default 2) each carry a name, a positive duration in seconds, and an aspect ratio (restricted to your allowed list when you set one, any ratio when you leave it empty); that a budget with a positive amount and a 3-letter currency code is disclosed, and that first draft, review, and delivery dates are valid calendar dates in strict order (these two checks are on by default and each can be switched off in the intake); that every success measure is a non-empty string; and that your settings are in range (minimum deliverables 1-20, maximum propositions 1-5; an unrecognized yes/no value falls back to yes). STUD does NOT verify that the strategy is sound, that the audience, budget, or dates are realistic or achievable, that the proposition is persuasive, that success measures are actually measurable, or that tone and mandatories are honored (tone and mandatories are context fields, not machine-checked). Your product summary, campaign goal, audience notes, and mandatories intake fields are operator context only: they guide the work but do not change the machine verdict.