Playbook
Pitch Investors
Tell the story and model the round that gets your raise funded.
Frame the story
Two-by-two competitive positioning map
You get a structured 2x2 map: two axes with your exact labels, your product and every competitor you list placed by numeric coordinate with a short written rationale for each placement, and your product the sole occupant of the top-right quadrant as plotted, ready to drop into a deck or website.
20 creditsBuild a 'Now I Can' Value-Prop and Tagline Candidate Set
I get a structured set of value-proposition candidates, each a 'Now I can' benefit statement paired with a short tagline inside my character and word ceilings, so I can choose which line to put in front of my customer.
20 creditsSeven-sentence investor elevator pitch
A canonical seven-sentence investor elevator pitch (introduction, problem and solution, competitors, market opportunity, business model, achievements, funding ask), one checked sentence per slot within your word cap, naming your startup and founder, with the market-size and funding-ask sentences cross-checked against the pitch's own 16-slot fact sheet.
20 creditsBuild a big-idea introduction (For/Who/Unlike pattern)
A slot-complete big-idea introduction in the For/Who/Unlike pattern: one statement that names your idea, is assembled from the filled slots and differentiators, and stays inside your word cap.
20 creditsBuild a Three-Whys Customer Insight Ladder
I get a structured insight ladder: my customer's starting want repeated word for word, an ordered chain of at least three whys numbered from 1 with no gaps, and a final layer that separately names the functional and the emotional need (plus a social need if I require one), so I can see what sits beneath the surface ask.
20 creditsBuild a Problem-Statement Abstraction Ladder
I get a structured abstraction ladder of how-might-we problem statements ordered from most abstract to most concrete, with exactly one marked as the chosen right-sized statement, so I avoid framing my MVP problem too broadly or too narrowly.
20 creditsBuild a Romance-the-Problem Stakes Anchor
I get a structured stakes anchor with exactly one magnitude statistic (value, unit, claim, and a cited source unless I turn sourcing off), a hook of a type I allow, and a consequence-if-unsolved line that meets my minimum word count, so I can romance the problem without drowning the audience in numbers.
20 creditsBuild a Protagonist-Selection Pain-and-Gain Scorecard
I get a structured scorecard covering exactly the candidate protagonists I name, each with a valid role tag, pain and gain scores on my chosen scale, and a short written rationale, and exactly one flagged as the chosen protagonist, where the choice provably maximizes the pain+gain rule under my stated tie-break.
20 creditsBuild a Nemesis-and-Hero Story Register
I get a structured register naming my nemesis (with its category), listing distinct enemy pains, and pairing each with a hero resolution from my product, so I can build a story where the audience roots for my product to arrive and save the day.
20 creditsBuild a man-in-the-jungle intrigue narrative arc
Your backstory shaped into a four-beat intrigue arc (jungle, beasts, will he escape, held at the edge) that names your protagonist in the opening beat, puts your concrete stake in the beasts beat, poses a literal open question in the escape beat, and flags the final beat unresolved, ready to drop into a pitch.
20 creditsBuild a Story-Foundation Lock-In Kit
I get a structured lock-in kit holding my category definition, product descriptor, tagline, and one-line vision, each within the character cap I set, tagged with channels from my own list, so I have a single source of truth for the story across all media.
20 creditsAnnotated story-spine beat map
I get my product's story told in the book's nine named beats (protagonist, struggle, conflict, value proposition, team, product with its how-it-works points, better than competition, traction and market, tagline reprise), each beat labeled and carrying its own prose block of at least my minimum word count, with at least one concrete number in the traction beat and my tagline repeated in the closing beat, so I can drop any beat into a website, an email, or a script.
20 creditsBuild a theory-of-change logic model document
A complete theory-of-change document as structured JSON: inputs, activities, outputs, short/intermediate/long-term outcomes, the long-term goal, and assumptions, with each outcome wired to the activity that produces it.
20 creditsScore and rank causes by importance, tractability, neglectedness
A function that takes a list of candidate causes each rated on importance (scale/severity), tractability (feasibility of progress), and neglectedness (how underfunded), and returns each cause's composite priority score plus a stable descending rank.
20 creditsBuild an Idea Resume (internal innovation pitch document)
A complete, well-formed idea-resume JSON document with all four required sections (problem, idea, evidence, investment case) populated to the buyer's minimum-evidence and ROI thresholds, ready to hand to a decision-maker.
20 credits
Size the opportunity
Market sizing (TAM / SAM / SOM) with the adequacy check
TAM grossed up from a partial-coverage database count, SAM and SOM by your fractions, and a check that SOM clears 2x your revenue objective.
20 creditsUnit economics and contribution margin
A correct per-transaction contribution-margin calculator, verified on held-out cases.
25 creditsBuild a Why-Now three-forces trendcasting register
A three-forces 'Why now?' register for your named idea: exactly one economic, one social, and one technology force, each a distinct change with a cost/demand-marker-tagged impact, plus a market-window statement in recency language.
20 credits
Build the deck and script
Scannable pitch deck on a fixed section spine
A scannable deck spec: the required sections in order, your company named in the deck, one idea per slide, and a three-sentence elevator pitch.
30 creditsBuild a Six-Frame Innovation Storyboard
I get a single structured storyboard document with all six narrative frames filled in (customer, insight, problem, value proposition, how it works, competitive context), each checked against a structural rule (presence, a 40-character content floor, and required phrasing), so my product story is complete in shape and ready to turn into a pitch.
20 creditsBuild a Storyboard-to-Slide Coverage Map
I get a structured coverage map of my slide plan against the fixed 12-point pitch outline: every required point I select is mapped to at least one slide, the plan stays within my slide cap, and, with the default ordering toggle on, the product-story points sit at or before the business points, so I can see exactly which points are missing before I build slides.
20 creditsBuild a STRONG-method pitch script
A structured, step-complete pitch script you can rehearse, with every STRONG element present, in order, and sized to your word limits.
20 creditsBuild a time-budgeted four-phase pitch runsheet
A four-phase pitch runsheet whose whole-minute budgets sum exactly to your total pitch length, with Phase 2 carrying strictly the most minutes and every phase carrying at least your required count of distinct talking points of three or more words.
20 creditsBuild a prize-frame flip script
A prize-frame closing script containing every required prize element, at least your minimum number of target-directed qualifying questions, and a closing line, screened against a fixed neediness-phrase list plus any phrases you add.
20 creditsBuild a novelty-and-tension attention beat sheet
An ordered beat sheet, named for your pitch, where each beat is typed novelty or tension with a mechanism from the fixed menu, both types are present, and neither type runs longer unbroken than your cap.
20 creditsBuild a four-step frame-stack hot-cognition sequence
A four-step frame-stack sequence for your named deal: the four hot cognitions in canonical order, each with its own distinct scripted move that meets the word floor and carries its frame's marker phrase.
20 creditsBuild a frame-control response playbook
A frame-control playbook pairing each opposing frame with its book-correct Klaff counter-frame, a recognition trigger, and a ready response line.
20 creditsBuild a presentation segment-and-quiz coverage map
A presentation map where every segment carries an audience-value takeaway and at least one quiz question that references that segment, with the segment count and per-segment quiz minimum enforced.
20 creditsPitch readiness score across the six due-diligence gates
An honest readiness scorecard over your own answers: each of the six investor due-diligence gates is marked covered or gapped against a disclosed character floor, every gap is surfaced by name, and a 0 to 6 readiness score is recomputed from the answers, never self-asserted.
25 credits
Sharpen your writing
Build a What / So What / Now What message pack
A message pack with at least your minimum number of messages, covering every scenario label you name with no label repeated, each message naming its audience and segmented into What (facts), So What (implications and relevance to the audience), and Now What (a call to action using one of your approved verbs, plus a next step), with every What facts field kept at or under your word cap.
20 creditsBuild a topic-segmented executive summary plan
An executive-summary plan whose segments exactly match the buyer's required segment set in the required order, each segment carrying a non-empty lead claim and at least the minimum number of supporting points, with one explicit recommendation segment.
20 creditsBuild an action-first professional request email
A structured request-email object whose subject line carries an approved precursor, whose body leads with the call-to-action before the context, whose recipients are well-formed and de-duplicated, and which states an explicit ISO deadline.
20 creditsBuild a deep-question conversation guide (fact-to-deep recasting)
A conversation guide pairing each surface fact-question with a recast deep question and a follow-up, covering the buyer's required question count, plus a prep-topics list meeting the minimum, validated structurally.
20 creditsRewrite descriptive topic sentences into claim topic sentences
A mapping of each submitted descriptive topic sentence to a rewritten claim topic sentence that contains a focus/claim signal (recommend/because/focused on/conclude) and stays distinct from the original, covering every input sentence.
20 creditsRewrite a buried-lead paragraph into a BLUF opening
A bottom-line-up-front rewrite that places the buyer-identified main point as the first sentence, cuts the preamble, stays under a word budget, and lists which original background lines were dropped versus kept.
20 creditsScore a business document on the eight S's of strong writing
A completed eight-S audit register with exactly one scored row per required feature, each row carrying a rating, a verbatim text excerpt, and (when below threshold) a remediation note, plus a weighted total that is arithmetically consistent.
20 creditsBuild an Argument Structure Map
A structured argument map that exposes every logical step, making gaps and unsupported leaps reviewable before the argument is sent to stakeholders.
20 creditsClassify email subject lines and assign the right precursor
A pure function precursor_for(intent) that maps an email intent code to the canonical subject-line precursor string, graded on hidden intent->precursor cases.
20 creditsBuild a communication-channel richness selection register
A channel-selection register with one row per message, each carrying an authenticity flag and an emotional-load flag that deterministically map to a recommended channel from the allowed richness ladder, validated for rule-consistency.
20 credits
Model the round
Founder equity split with a vesting schedule
A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.
25 creditsBuild a contribution-weighted founder equity register
A founder equity register as structured JSON: each founder with role, commitment level, weighted contribution factors, and allocated equity %, plus a reserved future-hire pool, with all percentages summing to 100% and part-time founders held inside a minority band.
20 creditsPre/post-money valuation and dilution
The pre-money and post-money valuation, the new shares issued, and the new-investor and existing-holder ownership percentages after the round.
20 creditsCompute a convertible-note / pre-money SAFE conversion price (cap vs discount) and simple round dilution
You get the conversion price per share for a PRE-money convertible note or pre-money SAFE (the lower of the cap-implied and discount-implied price), the shares it converts into, the round's post-money valuation, and the new lead investor's post-money ownership percentage.
20 creditsPre/Post-Money Cap Table With Option Pool
The founder has a fully-reconciled pre- and post-money cap table, with the option pool shuffle baked in, ready to attach to a term sheet.
20 creditsCompute the dilution impact of a pre-money option pool top-up
A function that computes the effective (pool-adjusted) price per share and the share of dilution borne by existing holders when a new option pool is created on a pre-money basis.
20 creditsCompute Raise Amount and Implied Valuation from Inflection Point
A single headline raise number, the implied post-money valuation range, the investor ownership range it implies, and a flag for whether the ask sits inside the track-record-appropriate band, so the founder can answer 'how much are you raising?' with one defensible figure.
20 creditsBuild the Startup Pitch Financials Table
A structured financials block for a fundraising pitch containing market size, the business-model line items, and a revenue series (history and projection), with required fields present and internally consistent (SOM <= SAM <= TAM, distinct periods, currency matching your code), plus a market growth rate and LTV/CAC unit economics when you require them in the intake.
20 creditsSources & Uses of Funds Statement
The founder has a fully reconciled sources-and-uses statement that maps every dollar of the raise to a milestone, task, owner, and funding source, with the totals machine-checked to tie out.
20 creditsBuild Notes-vs-Priced Financing Decision Register
A structured decision register that scores convertible-note versus priced-round across every required factor (default: cost, speed, resolution, investor protections, misalignment, confusion, control, investor preference) plus the two easy-case flags (family-and-friends, bridge to finish an in-progress round), ending in a single recommended instrument that follows the weighted tally, with a rationale per factor.
20 creditsCompute a liquidation-preference waterfall (multiple, participating vs non, cap)
You get each preferred investor's exit payout and the common-shareholder (founder and employee) residual for a given exit value, computed from each investor's invested amount, preference multiple, participating-or-not, participation cap, and as-converted ownership; payouts always sum exactly to the exit.
20 creditsLiquidation Preference Structure Spec
The founder (or counsel) has a complete, parameterized specification of the liquidation-preference stack ready to drop into a term sheet or shareholders' agreement.
20 creditsCompute a weighted-average anti-dilution conversion price
A function that applies the broad-based weighted-average anti-dilution formula to produce the adjusted conversion price for an earlier preferred series after a dilutive financing.
20 creditsLiquidation Preference vs Convert Election Calculator
The founder can predict, deterministically, what each preferred holder will choose at any exit value and the resulting proceeds split.
20 creditsScore a term sheet's economic terms clause-by-clause
A structured JSON scorecard that classifies every required economic clause of the term sheet onto a three-tier favorability scale and computes a weighted founder-friendliness index.
20 creditsAssemble a complete, internally-consistent term sheet economics block
A structured JSON term sheet covering all required economic sections, with the valuation, price-per-share, and ownership figures internally consistent.
20 creditsTerm Sheet Control & Governance Register
The founder holds a complete, parameterized map of the control terms in their term sheet, separated from the economic terms, ready for a lawyer review.
20 creditsBuild a protective-provisions and board-approval consent register
A structured JSON register enumerating each protected corporate action, the approving class, and the consent threshold, covering the required protective-provision items with valid thresholds.
20 creditsBuild a preferred-stock redemption schedule
A structured JSON redemption schedule listing each anniversary, the fraction of preferred redeemed, and the per-tranche redemption amount, with the fractions summing to 100%.
20 creditsBuild a down-round cap-table impact record
A structured JSON record of a flat/down round listing each prior holder's pre and post ownership, anti-dilution-adjusted shares, and participation status, with the post-round ownership totalling 100%.
20 creditsAnti-Dilution Protection Clause Spec
The founder (or counsel) has a complete, parameterized anti-dilution clause specification for each series, ready for the shareholders' agreement.
20 creditsCompute required ownership and present value from a target exit
A function that, from a projected exit value, holding period, and target return, computes the required present ownership fraction and the implied present value of the position.
20 credits
Run the raise
VC One-Pager Investor Teaser
The founder gets a complete, correctly-sectioned one-pager teaser with the company name, raise, forecasts, and team machine-checked as filled-in values, ready to drop into a cold or warm investor email.
20 creditsFounder's VC Diligence Question Bank
The founder walks into the meeting with a complete, categorized interview script for vetting this specific investor: every question names the signal it is fishing for and the red-flag answer that should give pause.
20 creditsVC Fit Qualification Calculator
The founder can mechanically screen any investor against their raise and constraints and get a keep/cut verdict with a fit score.
20 creditsFundraising Objection Coverage Register
The founder walks into the meeting with a complete pre-pitch register: a written, evidenced rebuttal row for every required VC objection category, and, under the default setting, no row left as an open gap.
20 creditsFinancing Deal-Stage Tracker
The founder has a complete, sequenced map of the financing process, split at the term sheet signing and ending at funds received, with every stage named, owner-assigned, and closed by a gating artifact, and a duration roll-up checked against the cap set at intake.
20 creditsBuild a milestone-gated grant tranche disbursement schedule
A milestone-gated disbursement schedule as structured JSON: total award, ordered tranches each with an amount, a gating performance milestone, a measurable success metric, and a target date, with tranche amounts summing to the total and dates strictly increasing.
20 creditsFinancing-round closing checklist
A structured closing checklist that echoes your frozen round stage, close date, and raise amounts, covers every closing step you require (a canonical six-step sequence by default), and enforces the minimum-commitment and wire-sequencing gates arithmetically.
20 creditsInvestor due-diligence answer register
A category-balanced register of answers to standard investor due-diligence questions, structured as data-room-ready JSON, with category coverage, answered-count consistency, and per-answer length floors machine-checked.
20 creditsStructured monthly investor update
A monthly investor update in a fixed JSON outline: an executive summary leading with numeric cash burn and runway, KPIs with actual vs predicted values, the five fixed accomplishment categories each populated, plans across three horizons, and a financing outlook, all structurally checked.
20 creditsScreen Startup Against Incubator/Accelerator Eligibility Criteria
A founder receives a structured eligibility screen showing, criterion by criterion, whether the startup meets a given incubator or accelerator program's stated rules and whether it clears the overall must-have gate.
20 credits
Also part of this playbook, opening soon:
- Write my positioning statement
- Check why now is the right time
- Map out my competitors