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Startup pitch financials table
A structured financials block for a fundraising pitch containing market size, the business-model line items, and a revenue series (history and projection), with required fields present and internally consistent (SOM <= SAM <= TAM, distinct periods, currency matching your code), plus a market growth rate and LTV/CAC unit economics when you require them in the intake.
You receive: A structured JSON financials document (at most 20,000 characters) validated against the completeness and numeric-consistency rules disclosed in the scope, driven by your frozen parameters.
Part of Choose Business Model, Pitch Investors
Example
A sample of what this play produces. Your result is generated for your inputs.
- Currency
- USD
- Company
- STUD
- One liner
- STUD is a living system for your venture: it knows your business, does the work, and learns from every result.
- Pre revenue
- true
- Stage note
- STUD is pre-seed and pre-revenue (soft launch; STUD is a registered trade name of TELEVORT INC, a Delaware corporation), so every revenue and unit-economics line is a labeled illustrative projection, not history; pre_revenue is set true accordingly. The catalog is live at 265 plays across 14 playbooks.
Market
- Tam
- 8000000000
- Sam
- 1200000000
- Som
- 24000000
- Growth rate pct
- 42
- Basis
- TAM: the AI agents market, about $8B in 2025 (cited external estimates), growing 42 to 50 percent CAGR; growth_rate_pct uses the conservative low end. SAM (illustrative): the slice sold as prepaid-credit plays to solo and early-stage founders and small product teams, modeled at $1.2B. SOM (illustrative): a 2 percent obtainable share of that slice over the planning horizon, $24M.
Business model
- Pricing model
- usage
- Price point
- 20
- Notes
- Prepaid credit packs at a published peg (1 credit is always 4 cents): 500 credits for $20, 1,000 for $40 (+50 bonus), 2,500 for $100 (+250 bonus), 5,000 for $200 (+750 bonus); annual prepay packs of 6,000 credits for $240 (+1,500 bonus) and 18,000 for $720 (+5,000 bonus). Purchased credits never expire. Buyers spend credits to commission plays (250 to 1,000 credits, $10 to $40 per play, most plays 500 credits at $20); credits are held when a run is commissioned and spent only on an accepted run. A marketplace take rate on third-party supply is a later phase. price_point is the 500-credit pack, the entry line. Illustrative first-pack mix across the four one-time packs of 60:25:10:5 gives an average first pack of $42; an active buyer spends about $25 a month on packs.
Revenue
| Period | Amount | Type | Note |
|---|---|---|---|
| 2026 | 4800 | projected | Illustrative launch scenario: 200 launch signups, 40 activated buyers in month 1 (a first pack averaging $42, about $1,680), 25 retained by month 3; 25 buyers at about $25 a month in pack sales for roughly the remaining five months of 2026 (about $3,125), rounded to $4,800 of monthly revenue summed over the launch half-year. |
| 2027 | 90000 | projected | Illustrative: content-led growth (SEO, developer docs, launch communities) at about $40 blended CAC to roughly 200 average paying accounts, at the $300 illustrative average annual revenue per account plus expansion at 108 percent NRR. |
| 2028 | 250000 | projected | Illustrative revenue objective: $250,000, roughly 830 average accounts at the $300 illustrative average annual revenue per account. |
Unit economics
- Ltv
- 362.5
- Cac
- 40
- Ltv cac ratio
- 9.06
- Basis
- Illustrative: an active buyer spends about $25 a month on credit packs ($300 a year); LTV = $25 monthly pack spend x 87 percent gross margin (estimated) / 6 percent illustrative monthly logo churn = $362.50. CAC $40 illustrative (content-led). Ratio = round(362.50/40, 2) = 9.06.
Opens soon
STUD opens runs for everyone soon, on every play at once.
Scope of the check
What's verified: STUD verifies the deliverable is a JSON financials object of at most 20,000 characters that is complete and internally consistent: the document's currency code equals your requested 3-letter code compared case-insensitively (default USD; an invalid code you enter falls back to USD); market.tam, market.sam, and market.som are positive numbers nested SOM <= SAM <= TAM (that ordering is the only market arithmetic checked); business_model.pricing_model is exactly one of subscription, transactional, usage, ads, marketplace, licensing, other, with a numeric price_point >= 0; the revenue list has at least your minimum number of periods (default 3, clamped to 1 to 24), every entry has a non-empty period label, a numeric amount >= 0, and a type that is exactly actual or projected, at least one entry is actual unless the document sets pre_revenue to true (JSON boolean), and period labels are distinct ignoring case. Two checks run only when you turn them on in the intake: require a market growth rate (market.growth_rate_pct must be a number greater than 0) and require unit economics (ltv > 0, cac > 0, and ltv_cac_ratio equal to round(ltv/cac, 2) within 0.01; that ratio is the only unit-economics arithmetic checked). STUD does NOT verify the market sizes are accurate, the revenue or growth figures are true, the projections are credible, any totals or period-over-period math, or that the company is fundable. Your company one-liner, market sizing basis, and business model notes in the intake are context for the operator and are not enforced by the validator.
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