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Theory-of-change logic model document
A complete theory-of-change document as structured JSON: inputs, activities, outputs, short/intermediate/long-term outcomes, the long-term goal, and assumptions, with each outcome wired to the activity that produces it.
You receive: A JSON object { long_term_goal, inputs[], activities[], outputs[], outcomes[], assumptions[] } where activities/outputs/outcomes carry ids and outcomes reference upstream activity ids, validated structurally against buyer-set minimum counts.
Part of Pitch Investors
Example
A sample of what this play produces. Your result is generated for your inputs.
Long term goal
Solo founders and small teams run their ventures on STUD as a living system: it knows the business, does the work, and learns from every result, reaching $250,000 in annual revenue (illustrative objective).
Inputs
- One founder-operator (Dan Schmitz), concierge capacity about 30 plays per week
- TELEVORT INC, a Delaware corporation, with STUD as its registered trade name
- A catalog of 265 plays across 14 playbooks, each with a machine acceptance check
- The workspace fact store: a fact stated once flows into every run
- Prepaid credit packs in place (1 credit is 4 cents, from 500 credits for $20; purchased credits never expire); a play costs 250 to 1,000 credits, most 500 ($20), spent only on an accepted run
- Content-led acquisition channels: SEO, developer documentation, launch communities
Activities
| Id | Description |
|---|---|
| act-catalog | Grow and maintain the play catalog so a ready-made play replaces the blank prompt for the marketing, finance, product, and engineering work founders need. |
| act-workspace | Build the workspace fact store so a venture's facts are stated once, fill every play intake automatically, and stay current as results land. |
| act-acceptance | Run every deliverable through its play's acceptance check before it lands, so results are structured and dependable enough to feed later runs. |
| act-content | Publish content-led acquisition material (SEO pages, developer documentation, launch-community posts) that brings founders to specific plays, at an illustrative blended CAC of about $40. |
| act-compound | Wire deliverables so each result lands structured, stays current, and feeds the next play, making the system's knowledge of the venture compound. |
Outputs
| Id | Description | Produced by |
|---|---|---|
| out-live-catalog | A live catalog of 265 plays across 14 playbooks, each runnable from a short intake | act-catalog |
| out-fact-store | A per-venture workspace where a fact stated once reaches everything the venture runs | act-workspace |
| out-checked-deliverables | Deliverables that passed their play's acceptance check before counting | act-acceptance |
| out-acquisition-content | Published SEO pages, developer docs, and launch-community posts pointing at specific plays | act-content |
| out-linked-results | Structured results that stay current and are consumable as inputs by later plays | act-compound |
Outcomes
- Id
- oc-signups
- Description
- Founders arrive through content and sign up: 200 launch signups (illustrative launch scenario)
- Horizon
- short
- Caused by
- act-content
- out-acquisition-content
- Id
- oc-activation
- Description
- 40 buyers activate in month 1 by buying a first pack (average first pack about $42, illustrative) and running a first play from the catalog instead of a blank prompt
- Horizon
- short
- Caused by
- out-live-catalog
- out-acquisition-content
- Id
- oc-trust
- Description
- Buyers come to rely on results because every deliverable passed its acceptance check before it landed
- Horizon
- short
- Caused by
- out-checked-deliverables
- Id
- oc-restate-zero
- Description
- Buyers stop re-explaining their business: intakes fill themselves from workspace facts, so running the next play is cheaper than the last
- Horizon
- intermediate
- Caused by
- out-fact-store
- Id
- oc-retention
- Description
- 25 of the 40 activated buyers are still running plays in month 3 because their workspace now knows their venture (illustrative)
- Horizon
- intermediate
- Caused by
- out-fact-store
- out-linked-results
- Id
- oc-expansion
- Description
- Usage deepens as results feed later runs: an active buyer spends about $25 a month on packs (about 625 credits, roughly 1.25 plays at the typical 500-credit price), buying larger packs or buying more often, with net revenue retention of 108% (illustrative)
- Horizon
- intermediate
- Caused by
- out-linked-results
- act-compound
- Id
- oc-living-system
- Description
- Each venture's STUD workspace becomes its living system of record: it knows the business, does the work, and learns from every result, and switching away means abandoning compounded knowledge
- Horizon
- long
- Caused by
- out-fact-store
- out-linked-results
- out-checked-deliverables
- Id
- oc-revenue
- Description
- Retained, expanding buyers' pack purchases (about $300 average annual revenue per account, illustrative) accumulate as monthly revenue toward the $250,000 illustrative revenue objective at an estimated 87% gross margin
- Horizon
- long
- Caused by
- act-content
- out-linked-results
Assumptions
| Text | Attached to |
|---|---|
| Ready-made plays beat the blank prompt: founders would rather pick a play than craft prompts, re-explain their business each session, and carry outputs by hand. | act-catalog |
| Founders will state facts into a workspace once they see the facts flow into intakes; the fact store only compounds if it gets fed. | act-workspace |
| A machine acceptance check is enough of a floor to make results dependable for reuse; it verifies structure, not domain truth. | act-acceptance |
| Content-led acquisition reaches solo and early-stage founders at roughly the illustrative $40 blended CAC; no paid-channel spend is assumed. | act-content |
| Compounded workspace knowledge, not contract lock-in, is what keeps monthly logo churn near the illustrative 6%. | oc-living-system |
| One founder-operator's concierge capacity of about 30 plays per week covers demand through the illustrative launch scenario before automation must scale it. | oc-expansion |
Opens soon
Cost50 credits
ProtectionSpent when the run starts · returned only if STUD is at fault
STUD opens runs for everyone soon, on every play at once.
Scope of the check
What's verified: Verifies the logic model is structurally complete and internally wired (no dangling references, all required horizons covered, assumptions attached, counts met). Does NOT verify the causal claims are true, that the activities will actually produce the outcomes, or that the theory of change is plausible.
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