Choose what to get done
Annotated story-spine beat map
I get my product's story told in the book's nine named beats (protagonist, struggle, conflict, value proposition, team, product with its how-it-works points, better than competition, traction and market, tagline reprise), each beat labeled and carrying its own prose block of at least my minimum word count, with at least one concrete number in the traction beat and my tagline repeated in the closing beat, so I can drop any beat into a website, an email, or a script.
Anti-Dilution Protection Clause Spec
The founder (or counsel) has a complete, parameterized anti-dilution clause specification for each series, ready for the shareholders' agreement.
Assemble a complete, internally-consistent term sheet economics block
A structured JSON term sheet covering all required economic sections, with the valuation, price-per-share, and ownership figures internally consistent.
Build a 'Now I Can' Value-Prop and Tagline Candidate Set
I get a structured set of value-proposition candidates, each a 'Now I can' benefit statement paired with a short tagline inside my character and word ceilings, so I can choose which line to put in front of my customer.
Build a big-idea introduction (For/Who/Unlike pattern)
A slot-complete big-idea introduction in the For/Who/Unlike pattern: one statement that names your idea, is assembled from the filled slots and differentiators, and stays inside your word cap.
Build a CEO compensation offer spec within profile bands
A CEO/ED offer spec as structured JSON: candidate profile tier, join timing relative to fundraise, equity %, base salary, vesting schedule, and control/governance terms, with equity and salary validated against the band implied by tier and timing.
Build a communication-channel richness selection register
A channel-selection register with one row per message, each carrying an authenticity flag and an emotional-load flag that deterministically map to a recommended channel from the allowed richness ladder, validated for rule-consistency.
Build a contribution-weighted founder equity register
A founder equity register as structured JSON: each founder with role, commitment level, weighted contribution factors, and allocated equity %, plus a reserved future-hire pool, with all percentages summing to 100% and part-time founders held inside a minority band.
Build a deep-question conversation guide (fact-to-deep recasting)
A conversation guide pairing each surface fact-question with a recast deep question and a follow-up, covering the buyer's required question count, plus a prep-topics list meeting the minimum, validated structurally.
Build a down-round cap-table impact record
A structured JSON record of a flat/down round listing each prior holder's pre and post ownership, anti-dilution-adjusted shares, and participation status, with the post-round ownership totalling 100%.
Build a four-step frame-stack hot-cognition sequence
A four-step frame-stack sequence for your named deal: the four hot cognitions in canonical order, each with its own distinct scripted move that meets the word floor and carries its frame's marker phrase.
Build a frame-control response playbook
A frame-control playbook pairing each opposing frame with its book-correct Klaff counter-frame, a recognition trigger, and a ready response line.