Choose what to get done
Bidirectional sales and marketing SLA (SMarketing)
I get a two-way Sales and Marketing SLA where marketing commits to a qualified-lead volume and definition and sales commits to a follow-up speed and cadence, so both obligations are explicit.
Buyer persona x buyer journey matrix
I get a complete buyer-persona by buyer-journey matrix where every persona and stage combination has exactly one populated cell, so no segment or stage falls through a gap.
Customer lifetime value (simple and discounted)
The customer lifetime in years, the simple LTV, and the discount-adjusted LTV you can put against CAC.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Prospect readiness register on budget and impending event
I get a structured readiness register: for each prospect already in the Revenue Zone, whether they clear the budget gate and have a named impending event, and a derived purchase-ready verdict that requires both, so reps stop forecasting deals with no trigger.
Repeatable sales funnel (generate, qualify, close)
I get a repeatable sales funnel whose stages cover the generate, qualify, and close phases, each with a clear exit criterion and a conversion metric, so the process is measurable end to end.
Revenue Zone Matrix prospect classification grid
I get a structured grid that plots each of my prospects on demand (awareness/interest/demand) and trust (know/like/trust) and derives which of the three zones they sit in, with no prospect left unplaced.
Revenue Zone understandings, beliefs, and readiness gates
I get a structured definition of my Revenue Zone for one product: exactly three understandings and three beliefs (each mapped to demand or trust) plus the budget and impending-event readiness questions, so my team and partners share one bar for 'ready to buy'.
SaaS magic number
Your SaaS magic number (annualized new revenue over prior-quarter sales-and-marketing spend) with an efficiency band telling you whether to scale acquisition.
Sales enablement asset register
A sales enablement asset register that, for each asset (one-sheet, case study, battlecard, demo video, ROI calculator, etc.), records the buyer question it answers, the funnel stage to send it, its format, and a valid link, so sellers know exactly which asset to send and when.
Sales objection handling register
A register of recurring sales objections surfaced from a fixed document set, each categorized, counted by occurrence, and paired with a suggested rebuttal, so a rep can prep before the next meeting.
SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.