Build · Create · Writing & Content
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
You receive: A JSON array of stage objects, each with code, name, funnel_phase, owner, entry_criteria, and score_threshold.
Part of Launch Product, Build a Sales Engine
Opens soon
Cost20 credits
ProtectionHeld until verified delivery
This play is verified and ready. It opens soon, once sign-in and payments are live.
Example
A sample of what this play produces. Your result is generated for your inputs.
| Code | Name | Funnel phase | Owner | Entry criteria | Score threshold |
|---|---|---|---|---|---|
| MCL | Marketing Captured Lead | Awareness | Marketing (founder-operator) | Submitted an email on the stud.com waitlist, downloaded a play-catalog resource, or created an account with no further activity. | 10 |
| MEL | Marketing Engaged Lead | Consideration | Marketing (founder-operator) | Opened at least two marketing emails or returned to browse the stud.com play catalog more than once within 14 days. | 30 |
| MQL | Marketing Qualified Lead | Evaluation | Growth (founder-operator) | Viewed a play detail page and started an intake form on stud.com, or asked how the STUD judge verifies a deliverable before payment settles. | 60 |
| SQL | Sales Qualified Lead | Decision | Sales (Dan Schmitz, founder-operator) | Completed a play intake naming a company and a specific outcome, confirmed on a discovery call with the founder-operator. | 85 |
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