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Sales enablement asset register
A sales enablement asset register that, for each asset (one-sheet, case study, battlecard, demo video, ROI calculator, etc.), records the buyer question it answers, the funnel stage to send it, its format, and a valid link, so sellers know exactly which asset to send and when.
You receive: A JSON object { assets: [ {name, format, funnelStage, answersQuestion, sendTrigger, url} ], coverage: {stageCoverage: {stage: count}, totalAssets}, gaps: [ {funnelStage, missingFor} ] }.
Part of Build a Sales Engine
Example
A sample of what this play produces. Your result is generated for your inputs.
Assets
| Name | Format | Funnel Stage | Answers Question | Send Trigger | Url |
|---|---|---|---|---|---|
| Living-system one-liner explainer (stud.com home) | web-page | awareness | What does STUD actually do for my venture? | First touch: a founder asks what STUD is. Lead with the living system (knows your business, does the work, learns from every result), never with the mechanics. | https://stud.com/ |
| Blank-prompt vs living-system comparison note | awareness | How is this different from asking a chat assistant? | Prospect says they already use a general-purpose chat assistant. The note shows why sessions that start from zero never compound: a fact stated once in STUD flows into every run. | https://stud.com/assets/blank-prompt-vs-living-system.pdf | |
| Play map: the 265-play catalog by playbook | web-page | evaluation | What does a finished deliverable look like before I pay? | Prospect asks for scope or proof of breadth. Walk the 14 playbooks, then open one play's example artifact so they read a real finished deliverable, not a promise. | https://stud.com/plays |
| Deliverable-kinds gallery walkthrough | video | evaluation | How do I know a deliverable is complete before it lands? | Prospect worries about AI output quality. The walkthrough shows the acceptance check each play runs before a deliverable counts, framed as a supporting detail of the mechanism. | https://stud.com/deliverable-kinds |
| Pricing one-sheet (prepaid credit packs plus per-play credits) | decision | What does it cost per pack and per play? | Prospect asks about price. States the packs plainly: 1 credit is 4 cents; one-time packs of 500 credits for $20, 1,000 for $40, 2,500 for $100, 5,000 for $200, and purchased credits never expire; plays cost 250 to 1,000 credits ($10 to $40), most 500 credits ($20). Pack prices are on stud.com/credits. No discount framing. | https://stud.com/assets/pricing-one-sheet.pdf | |
| First-run activation guide | web-page | decision | What does STUD actually do for my venture? | Signup has not run a play within 48 hours. The guide picks one play whose intake fills itself from workspace facts, so the first result lands the same day and the system starts compounding. | https://stud.com/guides/first-run |
Coverage
- Stage Coverage
- Awareness
- 2
- Evaluation
- 2
- Decision
- 2
- Total Assets
- 6
Opens soon
Cost50 credits
ProtectionSpent when the run starts · returned only if STUD is at fault
STUD opens runs for everyone soon, on every play at once.
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