Build · Transform · Writing & Content

Build a What / So What / Now What message pack

A message pack with at least your minimum number of messages, covering every scenario label you name with no label repeated, each message naming its audience and segmented into What (facts), So What (implications and relevance to the audience), and Now What (a call to action using one of your approved verbs, plus a next step), with every What facts field kept at or under your word cap.

You receive: A JSON object: { messages: [ { scenario_label, audience, what: {facts}, so_what: {implications, relevance_to_audience}, now_what: {call_to_action, cta_verb, next_step} } ] }

Part of Pitch Investors

What's verified: STUD verifies that the deliverable parses as a JSON message pack, that it contains at least your minimum number of messages, that every scenario label you name is covered and no scenario label repeats, that every message names a non-empty audience and fills all five three-part fields (What facts, So What implications and relevance to the audience, Now What call to action and next step) with non-empty text, that each message's call-to-action verb comes from your allowed list and appears word for word in the call-to-action text, and that each What facts field stays at or under your word cap. STUD does NOT check that the facts are accurate or match the source material you provide, that the implications actually follow from the facts or will persuade anyone, that the tone fits each scenario and audience, or that anyone will act on the call to action.