Score · Assess & Decide · Analysis & Finance
Content virality score on the STEPPS framework
The buyer gets a complete STEPPS scorecard: all six factors (social currency, triggers, emotion, public, practical value, stories) rated as whole numbers on the agreed scale, each with a written rationale that clears a minimum word count, plus a total_score that equals the sum of the six scores.
You receive: A JSON object with one entry per STEPPS factor (social_currency, triggers, emotion, public, practical_value, stories), each carrying a whole-number score and a written rationale, plus a total_score field, and no other top-level keys.
Part of Distribution
Example
A sample of what this play produces. Your result is generated for your inputs.
- Total score
- 20
Social currency
- Score
- 3
- Rationale
- The living-system framing gives founders something distinctive to repeat: a workspace that knows the business and compounds is a sharper thing to share than another AI tool, but the post offers no insider status, benchmark, or exclusive angle that makes the sharer look especially in the know.
Triggers
- Score
- 4
- Rationale
- The post anchors on a daily irritation, re-explaining your business to a blank prompt box in every AI session, so every fresh chat session a founder opens becomes an environmental cue that recalls the piece. That trigger fires often for the target reader, though it is tied to a work context rather than a broad everyday one.
Emotion
- Score
- 3
- Rationale
- It evokes the high-arousal frustration of starting from zero every session and some awe at knowledge that compounds, both activating emotions that favor sharing. The plain, factual register STUD writes in deliberately caps the emotional temperature, so the piece informs more than it stirs.
Public
- Score
- 2
- Rationale
- Using STUD is private workspace behavior with no built-in visible residue: deliverables land inside the buyer's workspace, not in public. Nothing in the post creates behavioral residue others can observe, so imitation cannot ride on visibility and this factor stays the weakest of the six.
Practical value
- Score
- 5
- Rationale
- The piece carries directly usable specifics for a solo founder: a catalog of 265 ready-made plays across 14 playbooks, plays costing 250 to 1,000 credits ($10 to $40, most at $20), a first prepaid pack at $20 for 500 credits that never expire, and credits spent only on an accepted run. Concrete, checkable numbers a reader can act on this week are exactly the news-you-can-use that earns a forward.
Stories
- Score
- 3
- Rationale
- There is a workable narrative arc, a founder stating a fact once and watching it flow into every later run, and the product idea is the vessel of that story rather than a bolted-on ad. The story still stars a system rather than a named person, which limits how naturally it gets retold over coffee.
Opens soon
STUD opens runs for everyone soon, on every play at once.
Scope of the check
What's verified: STUD verifies that the deliverable is a JSON document of at most 100,000 characters, that all six STEPPS factors are present as objects with no extra top-level keys, that every factor score is a whole number from 0 to your maximum (default 5; a maximum set outside 1 to 100 falls back to 5), that every factor carries a written rationale of at least your minimum word count (default 8; a minimum set outside 1 to 200 falls back to 8) with at least 3 distinct words and no placeholder filler (TBD, todo, n/a, lorem ipsum, and similar), and that total_score equals the sum of the six factor scores. STUD does NOT verify that the scores are well judged, that the rationales actually describe your content, or that the operator used the content, format, and audience you provide; those intake fields are operator context only. The score maximum and the minimum rationale word count are the only intake fields that drive the verdict.
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