Select · Assess & Decide · Analysis & Finance
Video campaign KPIs by funnel stage
A structured KPI selection that maps each funnel stage your campaign targets to KPIs drawn only from a fixed stage-validity table, with a positive numeric target and a measurement window in days attached to every KPI.
You receive: A JSON object: {kpis:[{name, funnel_stage, target_value, measurement_window_days}]}, where every funnel_stage is one of the stages you selected.
Part of Get First Users, Distribution
Example
A sample of what this play produces. Your result is generated for your inputs.
| Name | Funnel stage | Target value | Measurement window days |
|---|---|---|---|
| Views | awareness | 150000 | 30 |
| Ad recall lift | awareness | 6 | 14 |
| Unique users | awareness | 90000 | 30 |
| Click to brand page | consideration | 4500 | 30 |
| View-through rate | consideration | 25 | 30 |
| Click to brand page | action | 1200 | 45 |
| Newsletter signup | action | 600 | 45 |
Opens soon
STUD opens runs for everyone soon, on every play at once.
Scope of the check
What's verified: STUD verifies the deliverable is a JSON document of at most 20,000 characters with a non-empty kpis list, that every KPI carries a non-empty name and funnel stage, that every KPI sits in a funnel stage you selected and each selected stage gets at least your minimum number of KPIs (default 1), that every KPI name appears in the fixed stage-validity table for its stage, that every target value is a number greater than zero with a whole-number measurement window between 1 and 365 days, that no (name, stage) pair repeats, and that the total KPI count stays within your cap (default 10). STUD also rejects the run if the settings are out of range (minimum per stage 1 to 10, cap 1 to 40, or a targeted stage outside awareness, consideration, action, retention). STUD does NOT verify that the target values are realistic or achievable, that the measurement windows fit your campaign timeline, or that the chosen KPIs are the best picks within the stage-valid set. Your product, audience, and campaign answers are context for the operator and are not checked by the validator.
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