Brainstorm · Create · Writing & Content
One acquisition idea for each of the 19 traction channels
I get one written acquisition idea for each of the 19 traction channels, so I have a full menu of ways to reach customers before I narrow down.
You receive: A JSON object { channels: [{ channel, idea }] } pairing every one of the 19 traction channels with one acquisition idea of at least your minimum length (default 20 characters).
Part of Distribution
Example
A sample of what this play produces. Your result is generated for your inputs.
| Channel | Idea |
|---|---|
| viral marketing | Add a 'Made with a STUD play' footer link on every shareable deliverable a buyer exports, so each artifact a founder circulates to advisors or investors carries a path back to the play that produced it. |
| public relations | Pitch the founder-runs-the-company-on-its-own-product story to startup press: STUD's own pitch, financial model, and channel plan are live artifacts produced by its catalog, a concrete dogfood angle reporters can inspect. |
| unconventional PR | Publish STUD's real strategy documents (this channel brainstorm included) publicly as they land, a running open-strategy stunt: the company builds itself in public using its own 265 plays. |
| search engine marketing | Run small exact-match ads on high-intent task queries like 'pricing page teardown template' or 'SAFE dilution calculator', landing each on the single play that does that job, with the play's credit price (most plays 500 credits, $20) shown on the page. |
| social and display ads | Retarget visitors who viewed a play but did not run it with a creative showing that play's finished sample deliverable, since the artifact itself is the most convincing ad unit STUD has. |
| offline ads | Place a one-page 'a living system for your venture' insert in the welcome packets of coworking spaces and founder houses, with a QR to a starter play, testing whether physical founder hubs convert. |
| search engine optimization | Publish an indexable page per play (265 pages across 14 playbooks) targeting the long-tail task query each play answers, with the sample deliverable on-page as the proof of what the searcher gets. |
| content marketing | Write a weekly 'STUD runs STUD' post walking through one real run on our own venture, the intake, the deliverable, and what the workspace learned, matching the content-led CAC model (illustrative $40 blended). |
| email marketing | Send a lifecycle sequence keyed to workspace facts: after a buyer states their stage and target customer, email the three plays most ventures at that stage run next, each with its sample attached. |
| engineering as marketing | Ship a free standalone version of one calculator play (for example the SAFE dilution calculator) as a public tool, with the full workspace-connected version one click away inside STUD. |
| targeting blogs | Offer solo-founder newsletter and blog authors a walkthrough where their own venture's facts fill a play's intake live, producing a real artifact for their audience instead of a generic demo. |
| business development | Partner with venture studios and fractional-CFO practices to run client deliverables through STUD plays, so each engagement seeds a client workspace that persists after the engagement ends. |
| sales | Founder-led concierge onboarding for the first accounts: Dan runs a buyer's first three plays with them on a call, within the 30 plays per week concierge capacity, converting activation into a first prepaid credit pack (500 credits for $20, and purchased credits never expire). |
| affiliate programs | Give startup-tooling reviewers and course creators a referral code paying out in credit packs, so the reward is denominated in the same unit buyers already spend (credits at the $0.04 peg). |
| existing platforms | List starter plays where early founders already gather: an item in popular 'startup stack' directories, a Product Hunt launch per new playbook, and templates in the marketplaces of the note tools founders use. |
| trade shows | Run a booth kiosk at early-stage startup expos where a visiting founder answers one short intake and leaves with a real finished deliverable for their venture emailed to them before they walk away. |
| offline events | Host small 'run your venture in an hour' working sessions at founder meetups, where attendees each commission three plays live and compare the artifacts, seeding local word of mouth. |
| speaking engagements | Pitch Dan for accelerator demo days and AI-tooling meetups with a live talk that commissions a play on stage against an audience member's venture and shows the accepted deliverable land. |
| community building | Open a founders' community where members share the deliverables their runs produced and the intakes behind them, turning every accepted artifact into a reusable pattern others can copy. |
Opens soon
STUD opens runs for everyone soon, on every play at once.
Scope of the check
What's verified: STUD verifies the deliverable is a JSON object with a channels list of {channel, idea} entries covering all 19 canonical traction channels exactly once (nothing skipped, duplicated, or invented), that every idea is a string of at least your minimum length after trimming (default 20 characters) and not a placeholder stub such as TBD, todo, or none, that your minimum-length setting is between 1 and 500, and that the submission stays under a 20,000 character size cap. STUD does NOT verify that the ideas are feasible, original, tailored to your product, or likely to work: your product context, goal, and channels already tried guide the operator but are not machine-checked.
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