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Competitor-informed SEO content brief
A complete content brief: primary and long-tail keywords, an H2/H3 outline, must-cover subtopics, a word-count band, internal and external link slots, an on-page checklist, and a takeaway for each competitor URL you list.
You receive: A structured JSON brief that passes completeness and shape checks against your keyword, intent, and count targets.
Part of Get First Users, Distribution
What's verified: STUD verifies the structure and completeness of the brief as a JSON document: the primary keyword is non-empty and matches your target keyword; the search intent is one of informational, commercial, transactional, navigational (and matches yours when you set a valid one); the long-tail list has at least your minimum of unique, non-empty keywords and does not repeat the primary keyword exactly; the outline is a list of H2/H3 sections with non-empty headings, no H3 before the first H2, and at least your minimum count of H2 sections; the must-cover subtopics list has at least your minimum of unique, non-empty entries; the word-count band is a well-formed integer range (min under max, both positive); the internal and external link slot lists meet your minimum counts, each slot carrying a non-empty anchor or intent; the on-page checklist contains all 9 standard keys exactly once, each with a status of todo, done, or n/a; and, when you list competitor URLs, the brief includes a written takeaway of at least 20 characters for each URL you listed. Submissions over 100,000 characters are rejected, and count settings outside sane bounds (keyword and subtopic minimums 1 to 50, H2 minimum 1 to 30, link slot counts 0 to 30) are rejected. Your page topic, audience, and page URL are operator context only: they guide the work and are not checked; competitor URLs are the one context field that also drives a check. STUD does NOT verify search volume, keyword difficulty, or that any keyword or brief will rank; does NOT fetch or inspect your page, competitor pages, or any URL; and does NOT judge the quality, accuracy, or originality of the keywords, headings, subtopics, or takeaways: these are presence and shape checks, not editorial judgment.
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Example
A sample of what this play produces. Your result is generated for your inputs.
Primary keyword
run your business with ai agents
Search intent
informational
Word count band
Longtail keywords
- ai agents for small business tasks
- ai workspace that remembers your business
- business playbooks that run themselves
- ai operating system for startups
- delegating work to ai agents
Outline
| Level | Heading |
|---|---|
| H2 | Why running a business on AI still feels like manual work |
| H3 | The blank prompt tax |
| H3 | Context that never carries over |
| H2 | From prompts to plays: picking work instead of describing it |
| H3 | What a ready-made play carries |
| H3 | Where the expertise lives |
| H2 | A workspace that knows your business |
| H3 | State a fact once |
| H3 | Results that stay current |
| H2 | The compounding loop: every result improves the next |
| H3 | Deliverables as inputs |
| H3 | The acceptance check under it all |
Must cover subtopics
- ready-made plays
- workspace facts
- intake pre-fill
- structured deliverables
- compounding results
- acceptance checks
- credits and pricing
Internal link slots
| Anchor |
|---|
| link to the plays catalog |
| link to the builder guide |
External link slots
| Anchor |
|---|
| link to independent research on AI adoption by small teams |
| link to a third-party primer on business process automation |
Onpage checklist
| Key | Status |
|---|---|
| title_tag | done |
| meta_description | done |
| h1 | done |
| url_slug | done |
| primary_keyword_in_intro | todo |
| image_alt_text | todo |
| internal_links | todo |
| external_authority_link | todo |
| schema_or_faq | n/a |
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