Build · Transform · Writing & Content

Build a What / So What / Now What message pack

A set of messages each segmented into the three required parts (what / so_what / now_what), with each Now What containing an explicit call-to-action verb, validated for structural completeness across the buyer's required scenario count.

You receive: A JSON object: { messages: [ { scenario_label, audience, what: {facts}, so_what: {implications, relevance_to_audience}, now_what: {call_to_action, cta_verb, next_step} } ] }

Part of Pitch Investors

What's verified: STUD verifies that each message is split into the three named parts, that the Now What carries an explicit allowed CTA verb that actually appears in the call-to-action text, and that the What stays under the word cap. STUD does NOT judge whether the implications are persuasive, whether the facts are accurate, or whether the structure will actually move the audience.

{
 "buyerParamKeys": [
  "allowed_cta_verbs",
  "scenario_labels"
 ],
 "checkNames": [
  "format_parses",
  "count",
  "scenarios_covered",
  "no_dup_scenarios",
  "three_parts_present",
  "audience_present",
  "cta_verb_valid",
  "what_brevity"
 ],
 "constants": {},
 "deliverableLabel": "message_clarity_three_part_pack",
 "documentKeys": [
  "audience",
  "call_to_action",
  "cta_verb",
  "facts",
  "implications",
  "messages",
  "next_step",
  "now_what",
  "relevance_to_audience",
  "scenario_label",
  "so_what",
  "what"
 ],
 "enumLiterals": [],
 "submission": "a JSON document (submitted as a string), validated as data; every check below must pass",
 "tier": "doc-validator"
}