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Video production creative brief
A structured, complete creative brief that gives a production team everything needed to pitch on equal footing: objective, audience, proposition, deliverables, budget, and timeline.
You receive: A JSON object: {business_objective, target_audience, single_minded_proposition, tone, mandatories:[string], deliverables:[{name, duration_seconds, aspect_ratio}], budget_disclosed:{amount, currency}, timeline:{first_draft_date, review_date, delivery_date}, success_measures:[string]}.
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Deliverable interface
The exact vocabulary the automated check enforces: keys, tokens, entry points, and worked examples. Generated from the verification source.
{
"buyerParamKeys": [
"allowed_aspect_ratios",
"require_disclosed_budget",
"require_timeline_order"
],
"checkNames": [
"format_parses",
"required_fields",
"single_proposition",
"success_measures_nonempty",
"deliverables_min",
"budget_disclosed",
"timeline_ordering"
],
"constants": {
"_ISO_DATE_RE": "^\\d{4}-\\d{2}-\\d{2}$"
},
"deliverableLabel": "video_creative_brief",
"documentKeys": [
"amount",
"aspect_ratio",
"budget_disclosed",
"currency",
"deliverables",
"delivery_date",
"duration_seconds",
"first_draft_date",
"name",
"review_date",
"single_minded_proposition",
"success_measures",
"timeline"
],
"enumLiterals": [
[
"business_objective",
"target_audience",
"single_minded_proposition",
"deliverables",
"success_measures"
],
[
"yes",
"true",
"1"
]
],
"submission": "a JSON document (submitted as a string), validated as data; every check below must pass",
"tier": "doc-validator"
}Get early access to STUD the day it goes live.