Choose what to get done
'Who desperately needs this' target-user statement
A specific target-user statement: the segment, their acute pain, how often it bites, today's workaround, and why now.
Business model canvas
A nine-box business model canvas where every box is a falsifiable hypothesis with a pass/fail test, plus a market-size note, so you know what to test first.
Buyer interview signal scoring for a burning problem
Each problem and solution averaged, banded, and flagged against the burning-problem and likely-adopted bars.
Letter of intent for an enterprise customer to sign before I build
An unsigned letter of intent the customer can sign: intent-to-purchase language, commercial terms, conditions, an explicit non-binding clause, and two signature blocks.
Love-vs-like product diagnostic instrument
A measurement instrument that tells love from like across five signals (repeat use, fanatical users, the would-miss test, organic referral, willingness to pay), each with a metric, a numeric threshold, and a data source.
MVP and the test that proves it
The smallest feature set that tests your riskiest assumption (built for your first few users), an explicit cut list, and a single pass/fail test card with a numeric threshold.
One-sentence description of what I'm building and why
One clear sentence (8 to 40 words, no buzzwords) that states what you are building, for whom, and why it matters.
Problem definition document
A problem definition document with the market, buyer roles, and per-problem definition, metrics, prior solutions, buying authority, and a 1-10 severity.
You are not what you make. You are the one who can make it.
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