Choose what to get done
Build a bidirectional Sales and Marketing SLA (SMarketing)
I get a two-way Sales and Marketing SLA where marketing commits to a qualified-lead volume and definition and sales commits to a follow-up speed and cadence, so both obligations are explicit.
Build a Buyer Persona x Buyer Journey matrix
I get a complete buyer-persona by buyer-journey matrix where every persona and stage combination has exactly one populated cell, so no segment or stage falls through a gap.
Build a Sales Enablement Asset Register
A sales enablement asset register that, for each asset (one-sheet, case study, battlecard, demo video, ROI calculator, etc.), records the buyer question it answers, the funnel stage to send it, its format, and a valid link, so sellers know exactly which asset to send and when.
Build a Sales Objection Handling Register
A register of recurring sales objections surfaced from a fixed document set, each categorized, counted by occurrence, and paired with a suggested rebuttal, so a rep can prep before the next meeting.
Build a weighted sales-hire interview scorecard
I get a weighted interview scorecard whose total is the exact sum of its weighted criteria, plus a sales hiring decision that follows deterministically from that total against my threshold.
Customer lifetime value (simple and discounted)
The customer lifetime in years, the simple LTV, and the discount-adjusted LTV you can put against CAC.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Design a repeatable sales funnel (generate, qualify, close)
I get a repeatable sales funnel whose stages cover the generate, qualify, and close phases, each with a clear exit criterion and a conversion metric, so the process is measurable end to end.
Design a stage-appropriate sales compensation plan
I get a sales compensation plan whose base and variable split sums to one hundred percent, whose components each tie to a metric, and that stays simple when my company is early stage.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.
Prospect purchase-readiness register on budget and impending event
I get a structured readiness register: for each prospect already in the Revenue Zone, whether they clear the budget gate and have a named impending event, and a derived purchase-ready verdict that requires both, so reps stop forecasting deals with no trigger.
Revenue Zone Matrix prospect classification grid
I get a structured grid that plots each of my prospects on demand (awareness/interest/demand) and trust (know/like/trust) and derives which of the three zones they sit in, with no prospect left unplaced.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.