Choose what to get done
Build a customer health score from one ROI-proxy metric (banded)
You get a single-metric customer health score with traffic-light bands that are structurally sound: one chosen ROI proxy, ordered, non-overlapping, gap-free ranges that cover the whole metric domain.
Categorized keyword research list
A categorized keyword table (problem / user / action / feature / location) with volume and competition estimates and a relevance note per term, plus a marked 5-to-10 keyword focus set.
Cold-outreach sequence with timed follow-ups
A ready-to-load multi-step sequence: A/B subject variants per email, one clear call to action, send-day spacing that moves forward, and only declared personalization tokens.
Competitor-informed SEO content brief
A complete content brief: primary + long-tail keywords, an H2/H3 outline, must-cover subtopics, a word-count band, link slots, and an on-page checklist.
Compute NRR, GRR, net churn, and the Rule of 40
You get Gross Dollar Renewal Rate, Net Dollar Retention Rate, net churn rate, and the Rule-of-40 sum, each computed from your supplied revenue figures with the standard SaaS definitions.
Pain-to-reliever coverage map
A pain coverage map linking each customer pain to the relievers that address it, with every required pain covered and no dangling references.
Targeted prospect list
A validated, deduped prospect list matching the ICP.
Value proposition canvas
A complete value proposition canvas for your product, all six sections populated and section integrity checked, ready to use as an aligned team artifact.
Verified prospect list sized to your goal
A validated, deduplicated prospect list that stays inside your ICP (industry / role / location / size), carries a reachable contact per row, and is large enough to hit your meeting target.
Vetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
Video campaign KPIs by funnel stage
A structured KPI selection mapping each targeted funnel stage to KPIs drawn only from Mowat's stage-valid set, with targets attached.
Video production creative brief
A structured, complete creative brief that gives a production team everything needed to pitch on equal footing: objective, audience, proposition, deliverables, budget, and timeline.
You are not what you make. You are the one who can make it.
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