Choose what to get done
Core-capability gap register
A structured register comparing required capabilities to current capabilities, flagging each gap with a fill strategy.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a complete messaging framework JSON: feature->advantage->value rows, grouped value themes, and a persona x theme matrix with a use case and benefit in every required cell, plus the 1/2/5-sentence summaries.
Financing-round closing checklist
A structured closing checklist covering each step of a priced round, with status and the minimum-commitment gate enforced.
Investor due-diligence answer register
A complete, category-balanced register of answers to the standard investor due-diligence questions, ready to drop into a data room.
Normalized competitor comparison scorecard
The buyer gets a structured comparison grid where every named competitor has the same set of fields populated (domain, site traffic, G2 rating, authority rank, positioning phrase, ease-of-use note, specific weakness), with the metrics validated as in-range.
Press release with every element a reporter needs
A complete, structurally-correct release: headline and subhead, a dated dateline, a strong lead, attributed quotes, a stat in the body, a boilerplate, a contact, and a media-kit link, all under the length cap.
Seven-sentence investor elevator pitch
A structured seven-sentence elevator pitch with each required element present and each placeholder filled.
Strategic acquirer target register
A structured register of candidate acquirers, each with a valuation basis, an acquisition rationale, and named contacts.
Structured monthly investor update
A structured monthly investor update with the executive summary, detail sections, and the always-required burn-and-runway figures present.
Targeted press list of reporters to pitch
A deduplicated, well-formed list of reporters who cover your space, each with a publication, a valid email, and a sample-article link.
Three-stage fit evidence register
A fit evidence register compiling your progress across the three VPC fit stages, each stage backed by typed, described evidence.
You are not what you make. You are the one who can make it.
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