Choose what to get done
Customer lifetime value (simple and discounted)
The customer lifetime in years, the simple LTV, and the discount-adjusted LTV you can put against CAC.
Design a conjoint analysis attribute/level/profile set
I get a runnable conjoint design: an attribute/level grid that respects the 6-7 attribute ceiling and >=2 levels per attribute, plus choice tasks of valid, non-duplicate profiles built only from those levels.
Design a repeatable sales funnel (generate, qualify, close)
I get a repeatable sales funnel whose stages cover the generate, qualify, and close phases, each with a clear exit criterion and a conversion metric, so the process is measurable end to end.
Diagnose the Fatal Pinch
A pure function that classifies a startup against Paul Graham's fatal-pinch definition: default-dead AND slow growth AND not enough time, returning the overall verdict and which of the three conditions are true.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Draw the Critical Path of milestones to a traction goal
I get an ordered Critical Path of only-necessary milestones to my traction goal, so I know the minimum sequence that actually has to happen.
Founder equity split with a vesting schedule
A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.
In-House Build-vs-Buy Tendency Scorer
A founder weighing whether to sell an AI capability as a service gets a 0-6 in-house-tendency score and a build/buy verdict per the book's exact criteria, flagging capabilities customers will just build themselves.
Influencer pay ceiling
A value-based pay ceiling per influencer (from order value, margin, and conversion rate), with a within-budget verdict.
Integration adoption rate with a build-next ranking
Per-integration adoption rate over the overlapping base it can actually serve, health-flagged, plus a build-next ranking by addressable market.
Liquidation Preference vs Convert Election Calculator
The founder can predict, deterministically, what each preferred holder will choose at any exit value and the resulting proceeds split.
Love-vs-like product diagnostic instrument
A measurement instrument that tells love from like across five signals (repeat use, fanatical users, the would-miss test, organic referral, willingness to pay), each with a metric, a numeric threshold, and a data source.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.