Choose what to get done
Build a deep-question conversation guide (fact-to-deep recasting)
A conversation guide pairing each surface fact-question with a recast deep question and a follow-up, covering the buyer's required question count, plus a prep-topics list meeting the minimum, validated structurally.
Build a Discovery-Driven Assumptions Checklist for a New Venture
A structured discovery-driven planning register: the required financial targets stated up front, then a rank-ordered assumptions checklist where every assumption has a test, a cost, and a kill/continue trigger, per Christensen's reversed four-step method.
Build a Disruptive-Channel Fit Register
A structured channel-fit register that scores each candidate channel on Christensen's disruptive-channel criteria and returns, by rule, a fit verdict (fueled / neutral / starved) per channel plus a recommended channel.
Build a down-round cap-table impact record
A structured JSON record of a flat/down round listing each prior holder's pre and post ownership, anti-dilution-adjusted shares, and participation status, with the post-round ownership totalling 100%.
Build a Dream 100 list of where your customers gather
I get a Dream 100 list of the influencers, podcasts, communities, and publications where my customers already gather, so I know exactly where to go earn their attention.
Build a four-step frame-stack hot-cognition sequence
A four-step frame-stack sequence with the four hot cognitions present, correctly ordered, each scripted.
Build a frame-control response playbook
A frame-control playbook pairing each opposing frame with its correct Klaff counter-frame and a ready response line.
Build a Jobs-vs-Attributes Market Segmentation Map
A structured circumstance-based segmentation map: a set of jobs-to-be-done, each tagged with the functional/emotional/social dimension, the circumstance, and the competing-alternatives set (which must include a nonconsumption option), explicitly contrasted against the rejected attribute-based segments.
Build a man-in-the-jungle intrigue narrative arc
A four-beat intrigue narrative whose final beat is structurally unresolved, ready to drop into a pitch.
Build a milestone-gated grant tranche disbursement schedule
A milestone-gated disbursement schedule as structured JSON: total award, ordered tranches each with an amount, a gating performance milestone, a measurable success metric, and a target date, with tranche amounts summing to the total and dates strictly increasing.
Build a multi-dimensional pricing-tier register
The buyer gets a tier table where each tier names its target segment, sets a value on the required pricing dimensions, carries a price, and the prices increase across tiers with at least one dimension changing between adjacent tiers.
Build a Nemesis-and-Hero Story Register
I get a structured register naming my nemesis, listing the enemy's pain points, and pairing each with a hero resolution from my product, so the audience roots for my product to arrive and save the day.
You are not what you make. You are the one who can make it.
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