Choose what to get done
Multi-stakeholder value proposition canvases
A multi-stakeholder VPC set with an independent, non-duplicated canvas for each role you need to win, ready for a complex B2B sale.
MVP and the test that proves it
The smallest feature set that tests your riskiest assumption (built for your first few users), an explicit cut list, and a single pass/fail test card with a numeric threshold.
Net Promoter Score
A correct NPS from raw 0-10 responses, with the promoter/passive/detractor breakdown.
Net revenue retention with leaky-bucket flag
A correct NRR computation (net of expansion) with a leaky-bucket verdict and a benchmark comparison.
Normalized competitor comparison scorecard
The buyer gets a structured comparison grid where every named competitor has the same set of fields populated (domain, site traffic, G2 rating, authority rank, positioning phrase, ease-of-use note, specific weakness), with the metrics validated as in-range.
One-sentence description of what I'm building and why
One clear sentence (8 to 40 words, no buzzwords) that states what you are building, for whom, and why it matters.
Online-presence audit for demand, trust, and journey impact
I get a structured audit of my online presence: each page or surface across the four categories rated on create-demand, build-trust, and potential-impact using fixed enums, with negatives flagged so I know what is hurting the journey.
Pain-to-reliever coverage map
A pain coverage map linking each customer pain to the relievers that address it, with every required pain covered and no dangling references.
Partner contribution map of bricks supplied to the buyer journey
I get a structured map of which bricks each partner (reseller, distributor, agency) contributes to my Yellow Brick Road, tied to specific milestones, so I can see where the partner ecosystem strengthens or leaves gaps in the journey.
Partner prioritization matrix
Every partner placed on the SOM-by-value 2x2 with a next-best-action per quadrant, so your time goes to the highest-leverage partners.
Partner-sourced vs influenced revenue and lift
Counts and won-revenue split partner-sourced / influenced / no-partner, with the comparative lift (close rate, deal size, days-to-close) of partner deals vs the rest.
Pick the inner-circle channels to test now
I get a short, focused list of inner-circle channels to test now, each with a reason it earned a slot, so I run experiments instead of debating the whole menu.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.