Choose what to get done
Build a Plan-B Survival Plan
A structured survival-plan document that names the fundraise (Plan A) assumption, the dated switch trigger, the specific cost-cut and revenue actions of Plan B, and the resulting runway, so the team has a written fallback instead of vague optimism.
Build a Pre-Launch PMF Threshold Register
The founder gets a structured PMF threshold register that fixes the metrics, their pass thresholds, and the false-positive traps in advance, so the later PMF call is measured against pre-committed bars instead of post-hoc rationalization.
Build a Runway-to-Profitability Monthly Projection
A structured monthly financial projection (a table of months with cash, revenue, expenses, net) that is arithmetically self-consistent, covers the required horizon, and explicitly marks the profitability crossover month, so the team and investors see the trajectory rather than a single number.
Build a Technical Debt Remediation Sequence Register
The founder gets a structured remediation register that buckets each debt item into fix-before-release / parallel-with-features / acceptable-ongoing, tags its weakness type, and orders the must-fix set, turning a flat audit list into a sequenced remediation plan.
Build a Threat-to-Opportunity Framing Transition Plan
A structured two-phase framing plan per Gilbert's threat-then-opportunity model: Phase 1 threat framing housed in the core to secure resources, a named handoff trigger, then Phase 2 opportunity framing in an autonomous unit with enumerated independence dimensions.
Build a Three-Approaches-to-Growth Strategy Spec
A structured strategy spec that captures all three of Christensen's growth approaches across the three Table 2-1 dimensions, with each cell filled and internally consistent with that approach's definition.
Build a Workflow Lock-In and Switching-Cost Register
The founder gets a structured lock-in register that documents, per top customer, the automations / integrations / team-workflows running through the product plus a switching-cost estimate and an integration-depth tier, surfacing where the product is embedded and where it needs to go deeper.
Build an AI Coding Session Brief and Context File
The founder gets a structured session-brief template plus a populated project-context document so each AI coding session executes against fixed architectural guardrails and logs what it changed, preventing the compounding drift the book warns about.
Build an Enterprise Procurement Readiness Gap Register
The founder gets a structured procurement-readiness register that lists each expected enterprise artifact (docs, SLAs, support infra, controls), its present/partial/missing status, and a remediation order, so the work to satisfy a procurement review is sequenced before the contract stalls on it.
Build an MVP Scope Boundary Contract
The founder gets a structured scope contract that locks the MVP boundary in advance, so zero-friction scope creep is gated by a written evidence test for every excluded feature rather than founder enthusiasm.
Build Founder Equity Contribution-Factor Ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.
Build Notes-vs-Priced Financing Decision Register
A structured decision register that scores convertible-note versus priced-round across every factor the book names (cost, speed, resolution, investor protections, misalignment, confusion, control, investor preference) plus the two easy-case flags, ending in a single recommended instrument with per-factor rationale.
You are not what you make. You are the one who can make it.
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