Choose what to get done
Team alignment health check
A per-pillar alignment score with the below-neutral gaps, where the team diverges, and the weakest pillar to repair.
Three-point (PERT) effort estimates
A PERT estimate per task (expected, margin, low, high) and a rolled-up total, from your optimistic/most-likely/pessimistic inputs.
Three-stage fit evidence register
A fit evidence register compiling your progress across the three VPC fit stages, each stage backed by typed, described evidence.
Two-by-two competitive positioning map
I get a structured 2x2 map: two named axes, my product and every competitor placed by numeric coordinate, with my product the sole occupant of the plus/plus quadrant, ready to drop into a deck or website.
Unit economics and contribution margin
A correct per-transaction contribution-margin calculator, verified on held-out cases.
Value proposition canvas
A complete value proposition canvas for your product, all six sections populated and section integrity checked, ready to use as an aligned team artifact.
Value-based price from a value buildup
A defensible price anchored to the value you create over the next-best alternative, with the customer-surplus check, capped at the value delivered.
VC Fit Qualification Calculator
The founder can mechanically screen any investor against their raise and constraints and get a keep/cut verdict with a fit score.
Verified prospect list sized to your goal
A validated, deduplicated prospect list that stays inside your ICP (industry / role / location / size), carries a reachable contact per row, and is large enough to hit your meeting target.
Vetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
Video campaign KPIs by funnel stage
A structured KPI selection mapping each targeted funnel stage to KPIs drawn only from Mowat's stage-valid set, with targets attached.
Weighted sales forecast from your pipeline
A weighted, discount-adjusted forecast: each deal weighted by its stage probability and rolled up by month.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.