Choose what to get done
Three-point (PERT) effort estimates
A PERT estimate per task (expected, margin, low, high) and a rolled-up total, from your optimistic/most-likely/pessimistic inputs.
Three-stage fit evidence register
A fit evidence register compiling your progress across the three VPC fit stages, each stage backed by typed, described evidence.
Two-by-two competitive positioning map
I get a structured 2x2 map: two named axes, my product and every competitor placed by numeric coordinate, with my product the sole occupant of the plus/plus quadrant, ready to drop into a deck or website.
Unit economics and contribution margin
A correct per-transaction contribution-margin calculator, verified on held-out cases.
Value proposition canvas
A complete value proposition canvas for your product, all six sections populated and section integrity checked, ready to use as an aligned team artifact.
Value-based price from a value buildup
A defensible price anchored to the value you create over the next-best alternative, with the customer-surplus check, capped at the value delivered.
VC Fit Qualification Calculator
The founder can mechanically screen any investor against their raise and constraints and get a keep/cut verdict with a fit score.
Verified prospect list sized to your goal
A validated, deduplicated prospect list that stays inside your ICP (industry / role / location / size), carries a reachable contact per row, and is large enough to hit your meeting target.
Vetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
Video campaign KPIs by funnel stage
A structured KPI selection mapping each targeted funnel stage to KPIs drawn only from Mowat's stage-valid set, with targets attached.
Weighted sales forecast from your pipeline
A weighted, discount-adjusted forecast: each deal weighted by its stage probability and rolled up by month.
Whole-product specification
A structured whole-product specification listing the core technology plus the accompanying components that complete it, each mapped to a customer need.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.