Choose what to get done
Build a theory-of-change logic model document
A complete theory-of-change document as structured JSON: inputs, activities, outputs, short/intermediate/long-term outcomes, the long-term goal, and assumptions, with each outcome wired to the activity that produces it.
Build a Three-Whys Customer Insight Ladder
I get a structured insight ladder: a starting customer statement, an ordered chain of at least three deepening whys, and a final layer that separately names the functional and emotional need, so I know what really, really drives my customer.
Build a validated 3-part-tariff block-pricing schedule
I get a 3-part tariff table where each block's overage price exceeds its inferred per-unit price, blocks tile the volume range without gaps/overlap, and inferred unit rates decline with volume.
Build a weighted sales-hire interview scorecard
I get a weighted interview scorecard whose total is the exact sum of its weighted criteria, plus a sales hiring decision that follows deterministically from that total against my threshold.
Build an AI Coding Session Brief and Context File
The founder gets a structured session-brief template plus a populated project-context document so each AI coding session executes against fixed architectural guardrails and logs what it changed, preventing the compounding drift the book warns about.
Build an Enterprise Procurement Readiness Gap Register
The founder gets a structured procurement-readiness register that lists each expected enterprise artifact (docs, SLAs, support infra, controls), its present/partial/missing status, and a remediation order, so the work to satisfy a procurement review is sequenced before the contract stalls on it.
Build an MVP Scope Boundary Contract
The founder gets a structured scope contract that locks the MVP boundary in advance, so zero-friction scope creep is gated by a written evidence test for every excluded feature rather than founder enthusiasm.
Build Founder Equity Contribution-Factor Ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.
Build Startup Compliance Obligation Register
A founder-acting-as-CFO receives a structured register of recurring compliance obligations across corporate, tax, contract, IP, and employment law, each with a cadence and due date, so nothing lapses.
Build the Startup Pitch Financials Table
A structured financials block for a fundraising pitch containing market size, market growth rate, the business-model line items, and historical/projected revenue, with required fields present and internally consistent (e.g. SOM <= SAM <= TAM), so the deck's numbers are complete and coherent.
Build Weighted Founder Idea-Selection Matrix
A structured decision matrix that rates each candidate idea against weighted virtue criteria, computes the weighted score (SUMPRODUCT of weights and scores) per idea, and ranks them, so founders pick a direction on stated criteria instead of gut feel.
Business model canvas
A nine-box business model canvas where every box is a falsifiable hypothesis with a pass/fail test, plus a market-size note, so you know what to test first.
You are not what you make. You are the one who can make it.
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