Choose what to get done
Build a Jobs-vs-Attributes Market Segmentation Map
A structured circumstance-based segmentation map: a set of jobs-to-be-done, each tagged with the functional/emotional/social dimension, the circumstance, and the competing-alternatives set (which must include a nonconsumption option), explicitly contrasted against the rejected attribute-based segments.
Build a Pre-Launch PMF Threshold Register
The founder gets a structured PMF threshold register that fixes the metrics, their pass thresholds, and the false-positive traps in advance, so the later PMF call is measured against pre-committed bars instead of post-hoc rationalization.
Build a Problem-Statement Abstraction Ladder
I get a structured abstraction ladder of how-might-we problem statements ordered from most abstract to most concrete, with exactly one marked as the chosen right-sized statement, so I avoid framing my MVP problem too broadly or too narrowly.
Build a Protagonist-Selection Pain-and-Gain Scorecard
I get a structured scorecard of every candidate protagonist with pain and gain scores plus role tags, and exactly one flagged as the chosen protagonist, where the choice provably maximizes the pain+gain rule from the book.
Build a Technical Debt Remediation Sequence Register
The founder gets a structured remediation register that buckets each debt item into fix-before-release / parallel-with-features / acceptable-ongoing, tags its weakness type, and orders the must-fix set, turning a flat audit list into a sequenced remediation plan.
Build a theory-of-change logic model document
A complete theory-of-change document as structured JSON: inputs, activities, outputs, short/intermediate/long-term outcomes, the long-term goal, and assumptions, with each outcome wired to the activity that produces it.
Build a Three-Whys Customer Insight Ladder
I get a structured insight ladder: a starting customer statement, an ordered chain of at least three deepening whys, and a final layer that separately names the functional and emotional need, so I know what really, really drives my customer.
Build a weighted sales-hire interview scorecard
I get a weighted interview scorecard whose total is the exact sum of its weighted criteria, plus a sales hiring decision that follows deterministically from that total against my threshold.
Build an AI Coding Session Brief and Context File
The founder gets a structured session-brief template plus a populated project-context document so each AI coding session executes against fixed architectural guardrails and logs what it changed, preventing the compounding drift the book warns about.
Build an MVP Scope Boundary Contract
The founder gets a structured scope contract that locks the MVP boundary in advance, so zero-friction scope creep is gated by a written evidence test for every excluded feature rather than founder enthusiasm.
Build Founder Equity Contribution-Factor Ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.
Business model canvas
A nine-box business model canvas where every box is a falsifiable hypothesis with a pass/fail test, plus a market-size note, so you know what to test first.
You are not what you make. You are the one who can make it.
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