Choose what to get done
Compute the Van Westendorp acceptable price range
I enter each respondent's four price answers and get back the deterministic Van Westendorp points (PMC, PME, OPP, IPP) on the observed price grid, so I have a defensible acceptable-price band.
Compute Viral Coefficient and Loop-Driven User Growth
A founder learns their viral K-factor and the cumulative users a seed cohort generates across viral cycles, so they can judge whether the product can grow on the viral engine alone.
Content distribution checklist
A deduplicated checklist of real destinations (communities, forums, groups, syndication spots) to post to, each with a well-formed link, an accepted format, and a cadence, spread across enough format types.
Core-capability gap register
A structured register comparing required capabilities to current capabilities, flagging each gap with a fill strategy.
Customer lifetime value (simple and discounted)
The customer lifetime in years, the simple LTV, and the discount-adjusted LTV you can put against CAC.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Design a conjoint analysis attribute/level/profile set
I get a runnable conjoint design: an attribute/level grid that respects the 6-7 attribute ceiling and >=2 levels per attribute, plus choice tasks of valid, non-duplicate profiles built only from those levels.
Design a Good-Better-Best SaaS package structure
I get a clean Good-Better-Best tier table where every feature is placed once, each tier targets a distinct segment, and higher tiers strictly contain lower-tier features (monotonic gradation).
Design a repeatable sales funnel (generate, qualify, close)
I get a repeatable sales funnel whose stages cover the generate, qualify, and close phases, each with a clear exit criterion and a conversion metric, so the process is measurable end to end.
Design a stage-appropriate sales compensation plan
I get a sales compensation plan whose base and variable split sums to one hundred percent, whose components each tie to a metric, and that stays simple when my company is early stage.
Design price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.
You are not what you make. You are the one who can make it.
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