Choose what to get done
Build a Problem-Statement Abstraction Ladder
I get a structured abstraction ladder of how-might-we problem statements ordered from most abstract to most concrete, with exactly one marked as the chosen right-sized statement, so I avoid framing my MVP problem too broadly or too narrowly.
Build a Protagonist-Selection Pain-and-Gain Scorecard
I get a structured scorecard of every candidate protagonist with pain and gain scores plus role tags, and exactly one flagged as the chosen protagonist, where the choice provably maximizes the pain+gain rule from the book.
Build a theory-of-change logic model document
A complete theory-of-change document as structured JSON: inputs, activities, outputs, short/intermediate/long-term outcomes, the long-term goal, and assumptions, with each outcome wired to the activity that produces it.
Build a Three-Whys Customer Insight Ladder
I get a structured insight ladder: a starting customer statement, an ordered chain of at least three deepening whys, and a final layer that separately names the functional and emotional need, so I know what really, really drives my customer.
Build a weighted sales-hire interview scorecard
I get a weighted interview scorecard whose total is the exact sum of its weighted criteria, plus a sales hiring decision that follows deterministically from that total against my threshold.
Build Founder Equity Contribution-Factor Ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.
Business model canvas
A nine-box business model canvas where every box is a falsifiable hypothesis with a pass/fail test, plus a market-size note, so you know what to test first.
Buyer interview signal scoring for a burning problem
Each problem and solution averaged, banded, and flagged against the burning-problem and likely-adopted bars.
Classify an Innovation with the Three Disruption Litmus Tests
A deterministic function that takes the five disruption-test answers for an innovation and returns its disruption class (new-market, low-end, both, sustaining, or not-disruptable) plus which tests it passed, exactly per Christensen's three litmus tests.
Classify Capital Character: Patient/Impatient for Growth vs Profit
A deterministic function mapping a venture's funding terms onto Christensen's two-axis capital-character model and returning whether the capital is good or bad for a new-market disruption, with the quadrant label.
Classify Startup Growth-Engine Fit (Viral / Sticky / Paid)
A founder receives a structured engine-fit assessment that pins each of the three Lean-Startup growth engines to a pass/fail gate on its driving metric and names the recommended primary engine.
Classify whether to publish prices using the market 2x2
I give market size and homogeneity (with thresholds) and get the quadrant plus the publish-on-website recommendation, matching the book's transparency 2x2.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.