Choose what to get done
Love-vs-like product diagnostic instrument
A measurement instrument that tells love from like across five signals (repeat use, fanatical users, the would-miss test, organic referral, willingness to pay), each with a metric, a numeric threshold, and a data source.
Map a price waterfall from list to pocket price and flag leakage
I get a price waterfall that ties my pocket price back to my list price through named, quantified leaks, so I can see exactly where realized revenue is lost.
Market sizing (TAM / SAM / SOM) with the adequacy check
TAM grossed up from a partial-coverage database count, SAM and SOM by your fractions, and a check that SOM clears 2x your revenue objective.
Multi-stakeholder value proposition canvases
A multi-stakeholder VPC set with an independent, non-duplicated canvas for each role you need to win, ready for a complex B2B sale.
MVP and the test that proves it
The smallest feature set that tests your riskiest assumption (built for your first few users), an explicit cut list, and a single pass/fail test card with a numeric threshold.
Net Promoter Score
A correct NPS from raw 0-10 responses, with the promoter/passive/detractor breakdown.
Net revenue retention with leaky-bucket flag
A correct NRR computation (net of expansion) with a leaky-bucket verdict and a benchmark comparison.
Normalized competitor comparison scorecard
The buyer gets a structured comparison grid where every named competitor has the same set of fields populated (domain, site traffic, G2 rating, authority rank, positioning phrase, ease-of-use note, specific weakness), with the metrics validated as in-range.
Pain-to-reliever coverage map
A pain coverage map linking each customer pain to the relievers that address it, with every required pain covered and no dangling references.
Partner prioritization matrix
Every partner placed on the SOM-by-value 2x2 with a next-best-action per quadrant, so your time goes to the highest-leverage partners.
Partner-sourced vs influenced revenue and lift
Counts and won-revenue split partner-sourced / influenced / no-partner, with the comparative lift (close rate, deal size, days-to-close) of partner deals vs the rest.
Pick the inner-circle channels to test now
I get a short, focused list of inner-circle channels to test now, each with a reason it earned a slot, so I run experiments instead of debating the whole menu.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.