Choose what to get done
Build a validated 3-part-tariff block-pricing schedule
I get a 3-part tariff table where each block's overage price exceeds its inferred per-unit price, blocks tile the volume range without gaps/overlap, and inferred unit rates decline with volume.
Build a What / So What / Now What message pack
A set of messages each segmented into the three required parts (what / so_what / now_what), with each Now What containing an explicit call-to-action verb, validated for structural completeness across the buyer's required scenario count.
Build a Why-Now three-forces trendcasting register
A three-forces 'Why now?' register with one economic, one social, and one technology force, each impact-tagged, plus a window statement.
Build a Workflow Lock-In and Switching-Cost Register
The founder gets a structured lock-in register that documents, per top customer, the automations / integrations / team-workflows running through the product plus a switching-cost estimate and an integration-depth tier, surfacing where the product is embedded and where it needs to go deeper.
Build an action-first professional request email
A structured request-email object whose subject line carries an approved precursor, whose body leads with the call-to-action before the context, whose recipients are well-formed and de-duplicated, and which states an explicit ISO deadline.
Build an AI Coding Session Brief and Context File
The founder gets a structured session-brief template plus a populated project-context document so each AI coding session executes against fixed architectural guardrails and logs what it changed, preventing the compounding drift the book warns about.
Build an Argument Structure Map
A structured argument map that exposes every logical step, making gaps and unsupported leaps reviewable before the argument is sent to stakeholders.
Build an Idea Resume (internal innovation pitch document)
A complete, well-formed idea-resume JSON document with all four required sections (problem, idea, evidence, investment case) populated to the buyer's minimum-evidence and ROI thresholds, ready to hand to a decision-maker.
Build an MVP Scope Boundary Contract
The founder gets a structured scope contract that locks the MVP boundary in advance, so zero-friction scope creep is gated by a written evidence test for every excluded feature rather than founder enthusiasm.
Build Notes-vs-Priced Financing Decision Register
A structured decision register that scores convertible-note versus priced-round across every factor the book names (cost, speed, resolution, investor protections, misalignment, confusion, control, investor preference) plus the two easy-case flags, ending in a single recommended instrument with per-factor rationale.
Build the Startup Pitch Financials Table
A structured financials block for a fundraising pitch containing market size, market growth rate, the business-model line items, and historical/projected revenue, with required fields present and internally consistent (e.g. SOM <= SAM <= TAM), so the deck's numbers are complete and coherent.
Build Weighted Founder Idea-Selection Matrix
A structured decision matrix that rates each candidate idea against weighted virtue criteria, computes the weighted score (SUMPRODUCT of weights and scores) per idea, and ranks them, so founders pick a direction on stated criteria instead of gut feel.
You are not what you make. You are the one who can make it.
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