Choose what to get done
Build a Threat-to-Opportunity Framing Transition Plan
A structured two-phase framing plan per Gilbert's threat-then-opportunity model: Phase 1 threat framing housed in the core to secure resources, a named handoff trigger, then Phase 2 opportunity framing in an autonomous unit with enumerated independence dimensions.
Build a Three-Approaches-to-Growth Strategy Spec
A structured strategy spec that captures all three of Christensen's growth approaches across the three Table 2-1 dimensions, with each cell filled and internally consistent with that approach's definition.
Build a time-budgeted four-phase pitch runsheet
A four-phase pitch runsheet whose minute allocations provably sum to the attention window, each phase populated.
Build a topic-segmented executive summary plan
An executive-summary plan whose segments exactly match the buyer's required segment set in the required order, each segment carrying a non-empty lead claim and at least the minimum number of supporting points, with one explicit recommendation segment.
Build a validated 3-part-tariff block-pricing schedule
I get a 3-part tariff table where each block's overage price exceeds its inferred per-unit price, blocks tile the volume range without gaps/overlap, and inferred unit rates decline with volume.
Build a What / So What / Now What message pack
A set of messages each segmented into the three required parts (what / so_what / now_what), with each Now What containing an explicit call-to-action verb, validated for structural completeness across the buyer's required scenario count.
Build a Why-Now three-forces trendcasting register
A three-forces 'Why now?' register with one economic, one social, and one technology force, each impact-tagged, plus a window statement.
Build a Workflow Lock-In and Switching-Cost Register
The founder gets a structured lock-in register that documents, per top customer, the automations / integrations / team-workflows running through the product plus a switching-cost estimate and an integration-depth tier, surfacing where the product is embedded and where it needs to go deeper.
Build an action-first professional request email
A structured request-email object whose subject line carries an approved precursor, whose body leads with the call-to-action before the context, whose recipients are well-formed and de-duplicated, and which states an explicit ISO deadline.
Build an AI Coding Session Brief and Context File
The founder gets a structured session-brief template plus a populated project-context document so each AI coding session executes against fixed architectural guardrails and logs what it changed, preventing the compounding drift the book warns about.
Build an Argument Structure Map
A structured argument map that exposes every logical step, making gaps and unsupported leaps reviewable before the argument is sent to stakeholders.
Build an Enterprise Procurement Readiness Gap Register
The founder gets a structured procurement-readiness register that lists each expected enterprise artifact (docs, SLAs, support infra, controls), its present/partial/missing status, and a remediation order, so the work to satisfy a procurement review is sequenced before the contract stalls on it.
You are not what you make. You are the one who can make it.
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