Choose what to get done
Build a Workflow Lock-In and Switching-Cost Register
The founder gets a structured lock-in register that documents, per top customer, the automations / integrations / team-workflows running through the product plus a switching-cost estimate and an integration-depth tier, surfacing where the product is embedded and where it needs to go deeper.
Build an action-first professional request email
A structured request-email object whose subject line carries an approved precursor, whose body leads with the call-to-action before the context, whose recipients are well-formed and de-duplicated, and which states an explicit ISO deadline.
Build an AI Coding Session Brief and Context File
The founder gets a structured session-brief template plus a populated project-context document so each AI coding session executes against fixed architectural guardrails and logs what it changed, preventing the compounding drift the book warns about.
Build an Argument Structure Map
A structured argument map that exposes every logical step, making gaps and unsupported leaps reviewable before the argument is sent to stakeholders.
Build an Enterprise Procurement Readiness Gap Register
The founder gets a structured procurement-readiness register that lists each expected enterprise artifact (docs, SLAs, support infra, controls), its present/partial/missing status, and a remediation order, so the work to satisfy a procurement review is sequenced before the contract stalls on it.
Build an Idea Resume (internal innovation pitch document)
A complete, well-formed idea-resume JSON document with all four required sections (problem, idea, evidence, investment case) populated to the buyer's minimum-evidence and ROI thresholds, ready to hand to a decision-maker.
Build an MVP Scope Boundary Contract
The founder gets a structured scope contract that locks the MVP boundary in advance, so zero-friction scope creep is gated by a written evidence test for every excluded feature rather than founder enthusiasm.
Build Founder Equity Contribution-Factor Ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.
Build Notes-vs-Priced Financing Decision Register
A structured decision register that scores convertible-note versus priced-round across every factor the book names (cost, speed, resolution, investor protections, misalignment, confusion, control, investor preference) plus the two easy-case flags, ending in a single recommended instrument with per-factor rationale.
Build Startup Compliance Obligation Register
A founder-acting-as-CFO receives a structured register of recurring compliance obligations across corporate, tax, contract, IP, and employment law, each with a cadence and due date, so nothing lapses.
Build the Startup Pitch Financials Table
A structured financials block for a fundraising pitch containing market size, market growth rate, the business-model line items, and historical/projected revenue, with required fields present and internally consistent (e.g. SOM <= SAM <= TAM), so the deck's numbers are complete and coherent.
Build Weighted Founder Idea-Selection Matrix
A structured decision matrix that rates each candidate idea against weighted virtue criteria, computes the weighted score (SUMPRODUCT of weights and scores) per idea, and ranks them, so founders pick a direction on stated criteria instead of gut feel.
You are not what you make. You are the one who can make it.
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