Choose what to get done
Differentiation nonnegotiables register
A validated nonnegotiables register where each differentiator is rated on all five Zook criteria, at least one nonnegotiable principle is stated per differentiator, and behavioral indicators are provided.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Draft a price-increase message with a fairness rationale
I get a price-increase message that carries a genuine rationale, fair notice, and a disclosed magnitude, so customers read it as fair rather than opportunistic.
Draw the Critical Path of milestones to a traction goal
I get an ordered Critical Path of only-necessary milestones to my traction goal, so I know the minimum sequence that actually has to happen.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a complete messaging framework JSON: feature->advantage->value rows, grouped value themes, and a persona x theme matrix with a use case and benefit in every required cell, plus the 1/2/5-sentence summaries.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: five milestones in order, each backed by exactly five bricks in a numbered journey sequence (1 through 25), assembled from a brickyard I provide.
Founder equity split with a vesting schedule
A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.
Founder's VC Diligence Question Bank
The founder walks into investor meetings with a complete, categorized interview script for vetting the investor and the proposed deal.
Fundraising Objection Coverage Register
The founder has a complete pre-pitch checklist proving they have an evidenced answer to every standard VC rejection reason before the meeting.
GenAI IP risk contract checklist validator
A JSON clause register covering all five canonical GenAI IP risk categories passes validation: every category is present exactly once, each has a clause excerpt of minimum length, a contract reference, and a status from the allowed enum; no category is misspelled or duplicated.
Goal decomposed into an executable task plan
A goal broken into ordered, tool-assigned steps with a resolved, acyclic dependency graph, so an agent (or a team) can execute it without ambiguity.
In-House Build-vs-Buy Tendency Scorer
A founder weighing whether to sell an AI capability as a service gets a 0-6 in-house-tendency score and a build/buy verdict per the book's exact criteria, flagging capabilities customers will just build themselves.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.