Choose what to get done
Design price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.
Differentiation nonnegotiables register
A validated nonnegotiables register where each differentiator is rated on all five Zook criteria, at least one nonnegotiable principle is stated per differentiator, and behavioral indicators are provided.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Draft a price-increase message with a fairness rationale
I get a price-increase message that carries a genuine rationale, fair notice, and a disclosed magnitude, so customers read it as fair rather than opportunistic.
Draw the Critical Path of milestones to a traction goal
I get an ordered Critical Path of only-necessary milestones to my traction goal, so I know the minimum sequence that actually has to happen.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a complete messaging framework JSON: feature->advantage->value rows, grouped value themes, and a persona x theme matrix with a use case and benefit in every required cell, plus the 1/2/5-sentence summaries.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: five milestones in order, each backed by exactly five bricks in a numbered journey sequence (1 through 25), assembled from a brickyard I provide.
Founder equity split with a vesting schedule
A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.
Founder's VC Diligence Question Bank
The founder walks into investor meetings with a complete, categorized interview script for vetting the investor and the proposed deal.
Fundraising Objection Coverage Register
The founder has a complete pre-pitch checklist proving they have an evidenced answer to every standard VC rejection reason before the meeting.
GenAI IP risk contract checklist validator
A JSON clause register covering all five canonical GenAI IP risk categories passes validation: every category is present exactly once, each has a clause excerpt of minimum length, a contract reference, and a status from the allowed enum; no category is misspelled or duplicated.
You are not what you make. You are the one who can make it.
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