Choose what to get done
Value proposition canvas
A complete value proposition canvas for your product, all six sections populated and section integrity checked, ready to use as an aligned team artifact.
Value-based price from a value buildup
A defensible price anchored to the value you create over the next-best alternative, with the customer-surplus check, capped at the value delivered.
VC Fit Qualification Calculator
The founder can mechanically screen any investor against their raise and constraints and get a keep/cut verdict with a fit score.
VC One-Pager Investor Teaser
The founder has a complete, correctly-sectioned one-pager teaser ready to paste into a cold or warm email to an investor.
Verified prospect list sized to your goal
A validated, deduplicated prospect list that stays inside your ICP (industry / role / location / size), carries a reachable contact per row, and is large enough to hit your meeting target.
Vetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
Video campaign KPIs by funnel stage
A structured KPI selection mapping each targeted funnel stage to KPIs drawn only from Mowat's stage-valid set, with targets attached.
Video production creative brief
A structured, complete creative brief that gives a production team everything needed to pitch on equal footing: objective, audience, proposition, deliverables, budget, and timeline.
Weighted sales forecast from your pipeline
A weighted, discount-adjusted forecast: each deal weighted by its stage probability and rolled up by month.
Whole-product specification
A structured whole-product specification listing the core technology plus the accompanying components that complete it, each mapped to a customer need.
YouTube channel content calendar
The buyer gets a ready-to-execute YouTube upload calendar where every slot has a working title, a format, a target goal, and a publish date, spaced to the channel's committed cadence over the horizon.
YouTube video idea portfolio
The buyer gets a portfolio of distinct video ideas, each assigned to one of the book's named formats, spread across at least the required number of format types, with no duplicate concepts.
You are not what you make. You are the one who can make it.
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