Choose what to get done
User story with acceptance criteria
A complete user story in the three-clause form with given/when/then acceptance criteria, a quantified reach, and an out-of-scope boundary.
V3 post-sale revenue-expansion plan per customer
I get a structured post-sale expansion plan for each new customer: concrete velocity/value/validation actions, expansion opportunities tagged by the three types, and a defined ambassador path, so revenue expansion is planned not left to chance.
Value proposition canvas
A complete value proposition canvas for your product, all six sections populated and section integrity checked, ready to use as an aligned team artifact.
Value-based price from a value buildup
A defensible price anchored to the value you create over the next-best alternative, with the customer-surplus check, capped at the value delivered.
VC Fit Qualification Calculator
The founder can mechanically screen any investor against their raise and constraints and get a keep/cut verdict with a fit score.
VC One-Pager Investor Teaser
The founder has a complete, correctly-sectioned one-pager teaser ready to paste into a cold or warm email to an investor.
Vetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
Video campaign KPIs by funnel stage
A structured KPI selection mapping each targeted funnel stage to KPIs drawn only from Mowat's stage-valid set, with targets attached.
Video production creative brief
A structured, complete creative brief that gives a production team everything needed to pitch on equal footing: objective, audience, proposition, deliverables, budget, and timeline.
Weighted sales forecast from your pipeline
A weighted, discount-adjusted forecast: each deal weighted by its stage probability and rolled up by month.
Whole-product specification
A structured whole-product specification listing the core technology plus the accompanying components that complete it, each mapped to a customer need.
Work-sample interview question bank
A reusable, competency-mapped question bank where each question has a predetermined acceptable answer and red-flag list.
You are not what you make. You are the one who can make it.
Opens soon. Get early access the day it goes live.