Choose what to get done
Design a stage-appropriate sales compensation plan
I get a sales compensation plan whose base and variable split sums to one hundred percent, whose components each tie to a metric, and that stays simple when my company is early stage.
Design price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.
Differentiation nonnegotiables register
A validated nonnegotiables register where each differentiator is rated on all five Zook criteria, at least one nonnegotiable principle is stated per differentiator, and behavioral indicators are provided.
Disruption barrier assessment
A validated disruption barrier register with all five barriers scored, a sorted ranking, and a derived urgency rating, checked for schema completeness, rank uniqueness, score ranges, and correct urgency derivation.
Draft a price-increase message with a fairness rationale
I get a price-increase message that carries a genuine rationale, fair notice, and a disclosed magnitude, so customers read it as fair rather than opportunistic.
Draw the Critical Path of milestones to a traction goal
I get an ordered Critical Path of only-necessary milestones to my traction goal, so I know the minimum sequence that actually has to happen.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a complete messaging framework JSON: feature->advantage->value rows, grouped value themes, and a persona x theme matrix with a use case and benefit in every required cell, plus the 1/2/5-sentence summaries.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: five milestones in order, each backed by exactly five bricks in a numbered journey sequence (1 through 25), assembled from a brickyard I provide.
Founder equity split with a vesting schedule
A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.
Founder's VC Diligence Question Bank
The founder walks into investor meetings with a complete, categorized interview script for vetting the investor and the proposed deal.
Fundraising Objection Coverage Register
The founder has a complete pre-pitch checklist proving they have an evidenced answer to every standard VC rejection reason before the meeting.
You are not what you make. You are the one who can make it.
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