Choose what to get done
Decision-rights and single-threaded-owner register
Every critical decision and deliverable has exactly one named accountable owner, with advisers/consulted/informed parties and an escalation path explicitly recorded, eliminating diffused 'chicken' accountability.
Demand-gen lead-stage definition register
The buyer gets a register where each required lead stage (e.g. MCL, MEL, MQL, SQL) has a definition, a funnel phase, an owning team, an entry criterion, and a lead-score threshold, with thresholds increasing down the funnel.
Design a cheap parallel channel-test plan with pass/fail thresholds
I get a parallel channel-test plan where each test has a metric, a small budget, a duration, and a clear pass threshold, so I can run cheap experiments and read the results the same way.
Design a Good-Better-Best SaaS package structure
I get a clean Good-Better-Best tier table where every feature is placed once, each tier targets a distinct segment, and higher tiers strictly contain lower-tier features (monotonic gradation).
Design a stage-appropriate sales compensation plan
I get a sales compensation plan whose base and variable split sums to one hundred percent, whose components each tie to a metric, and that stays simple when my company is early stage.
Design price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
Design SDR and AE specialization with ramp
I get an SDR and AE role split where each role owns distinct responsibilities, carries a ramp period and a full-ramp quota, and hands off leads on explicit criteria.
Differentiation nonnegotiables register
A validated nonnegotiables register where each differentiator is rated on all five Zook criteria, at least one nonnegotiable principle is stated per differentiator, and behavioral indicators are provided.
Draft a price-increase message with a fairness rationale
I get a price-increase message that carries a genuine rationale, fair notice, and a disclosed magnitude, so customers read it as fair rather than opportunistic.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a complete messaging framework JSON: feature->advantage->value rows, grouped value themes, and a persona x theme matrix with a use case and benefit in every required cell, plus the 1/2/5-sentence summaries.
Financing Deal-Stage Tracker
The founder has a complete, sequenced map of the financing process with durations and gating artifacts, anchored to the term-sheet handoff.
Financing-round closing checklist
A structured closing checklist covering each step of a priced round, with status and the minimum-commitment gate enforced.
You are not what you make. You are the one who can make it.
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