Choose what to get done
Two-by-two competitive positioning map
I get a structured 2x2 map: two named axes, my product and every competitor placed by numeric coordinate, with my product the sole occupant of the plus/plus quadrant, ready to drop into a deck or website.
Understandings, beliefs, and readiness gates for a Revenue Zone
I get a structured definition of my Revenue Zone for one product: exactly three understandings and three beliefs (each mapped to demand or trust) plus the budget and impending-event readiness questions, so my team and partners share one bar for 'ready to buy'.
Unit economics and contribution margin
A correct per-transaction contribution-margin calculator, verified on held-out cases.
User story with acceptance criteria
A complete user story in the three-clause form with given/when/then acceptance criteria, a quantified reach, and an out-of-scope boundary.
V3 post-sale revenue-expansion plan per customer
I get a structured post-sale expansion plan for each new customer: concrete velocity/value/validation actions, expansion opportunities tagged by the three types, and a defined ambassador path, so revenue expansion is planned not left to chance.
Value proposition canvas
A complete value proposition canvas for your product, all six sections populated and section integrity checked, ready to use as an aligned team artifact.
Value-based price from a value buildup
A defensible price anchored to the value you create over the next-best alternative, with the customer-surplus check, capped at the value delivered.
VC Fit Qualification Calculator
The founder can mechanically screen any investor against their raise and constraints and get a keep/cut verdict with a fit score.
VC One-Pager Investor Teaser
The founder has a complete, correctly-sectioned one-pager teaser ready to paste into a cold or warm email to an investor.
Vetted influencer list with fakes screened out
A scored influencer screen: engagement rate, a fake-follower flag, and a keep/cut read, so you approach the real ones and avoid bought followers.
Video campaign KPIs by funnel stage
A structured KPI selection mapping each targeted funnel stage to KPIs drawn only from Mowat's stage-valid set, with targets attached.
Video production creative brief
A structured, complete creative brief that gives a production team everything needed to pitch on equal footing: objective, audience, proposition, deliverables, budget, and timeline.
You are not what you make. You are the one who can make it.
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