Design · Create · Writing & Content
Price fences that separate willingness-to-pay segments
I get a set of price fences that keep my higher and lower willingness-to-pay segments in their own tiers, so a low-value buyer cannot cheaply access the high-value price.
You receive: A JSON object { segments: [{ name, wtpRank }], fences: [{ type, description, separatesSegments: [...] }] } describing the fencing design.
Part of Set My Price
Example
A sample of what this play produces. Your result is generated for your inputs.
Segments
| Name | Wtp Rank |
|---|---|
| Solo founders | 1 |
| Small product teams | 2 |
| Ops and engineering leads | 3 |
Fences
- Type
- purchase-quantity
- Description
- Pack size is the primary fence: the 500-credit pack at $20 covers one play at the typical 500-credit price (plays run 250 to 1,000 credits, $10 to $40), sized to a solo founder's cadence of roughly one play a month, while the 2,500-credit pack at $100 carries a small product team running plays across marketing, finance, and product at once. A solo founder cannot cheaply buy team-scale throughput in one purchase, and a team burns past 500 credits fast enough that buying the smallest pack repeatedly costs more in stalled runs than stepping up a pack size. Purchased credits never expire, so the fence is on throughput, not on urgency.
- Separates Segments
- Solo founders
- Small product teams
- Type
- product-bundling
- Description
- The 5,000-credit pack at $200 bundles 750 bonus credits (5,750 credits in total, roughly 11 plays at the typical 500-credit price) with the headroom an ops or engineering lead adopting AI agents actually needs: enough to run recurring plays across a whole venture's fact base so results stay current and compound. Small product teams get the same plays from the 2,500-credit pack (with its 250 bonus credits), but the bundled scale only pays off for accounts operating STUD as standing infrastructure, which keeps mid-tier buyers from occupying the top pack.
- Separates Segments
- Small product teams
- Ops and engineering leads
- Type
- time-of-purchase
- Description
- The annual prepay packs (6,000 credits for $240 with 1,500 bonus credits, or 18,000 credits for $720 with 5,000 bonus credits, bought once for the year) fence on commitment horizon: an ops or engineering lead standardizing on STUD for the year self-selects into an annual pack, while a solo founder trying the system pack by pack buys the one-time 500-credit pack at the same 4-cent peg. The fence is self-enforcing, the buyer reveals their planning horizon by how far ahead they prepay, and neither side can pose as the other without bearing that commitment.
- Separates Segments
- Solo founders
- Ops and engineering leads
Opens soon
Cost50 credits
ProtectionSpent when the run starts · returned only if STUD is at fault
STUD opens runs for everyone soon, on every play at once.
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