Choose what to get done
Equity for a founder's cash contribution
The extra ownership percentage a founder earns by putting cash into the company beyond their labor, priced off the agreed pre-seed valuation, plus the resulting post-contribution ownership split, so the founders can settle IOUs before financing.
Fatal pinch diagnosis
A pure function that classifies a startup against Paul Graham's fatal-pinch definition: default-dead AND slow growth AND not enough time, returning the overall verdict and which of the three conditions are true.
Feature-advantage-value messaging ladder mapped to personas
The buyer gets a messaging framework JSON: one feature-advantage-value row for every feature they list, every distinct value grouped under exactly one named theme, a matrix with exactly one cell for every persona and theme pairing (each stating a use case and a benefit), and summaries of exactly one, two, and five sentences.
Five-milestone Yellow Brick Road journey of ordered bricks
I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.
Foothold fit against the nonconsumption pattern
A structured foothold-fit assessment that records, for each of Christensen's four elements of the nonconsumption pattern, the buyer's claim, supporting evidence, and a pass/partial/fail mark, with an aggregate fit verdict computed by rule.
Founder equity contribution-factor ledger
A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.
Founder equity split with a vesting schedule
A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.
Founder personal runway and go-full-time verdict
A bootstrapping founder learns how many months of personal runway they have and whether it clears the book's full-time-go thresholds, so they can decide whether to quit their job now or stay part-time.
Founder share repurchase on departure
A precise vested-vs-repurchasable share split when a founder leaves before fully vesting, plus the cash the company pays under the repurchase agreement, so the cap table can be corrected.
Founder vesting acceleration payout on change of control
A precise breakdown of how many founder shares vest at a change-of-control event under the grant's acceleration terms, so the founder knows their stake before signing.
Founder's VC diligence question bank
The founder walks into the meeting with a complete, categorized interview script for vetting this specific investor: every question names the signal it is fishing for and the red-flag answer that should give pause.
Four-step frame-stack hot-cognition sequence
A four-step frame-stack sequence for your named deal: the four hot cognitions in canonical order, each with its own distinct scripted move that meets the word floor and carries its frame's marker phrase.