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Enhanced business model canvas

A business model canvas assembled from your existing canvases instead of written from scratch: the value proposition canvas fills the Value Propositions box, the customer profile fills Customer Segments, and the operating model canvas fills the back stage (Key Partners, Key Activities, Key Resources, Cost Structure), with every carried item machine checked against the upstream deliverable it came from.

50 creditsGet First Users

Equity for a founder's cash contribution

The extra ownership percentage a founder earns by putting cash into the company beyond their labor, priced off the agreed pre-seed valuation, plus the resulting post-contribution ownership split, so the founders can settle IOUs before financing.

50 creditsChoose Business Model

Feature-advantage-value messaging ladder mapped to personas

The buyer gets a messaging framework JSON: one feature-advantage-value row for every feature they list, every distinct value grouped under exactly one named theme, a matrix with exactly one cell for every persona and theme pairing (each stating a use case and a benefit), and summaries of exactly one, two, and five sentences.

50 creditsLaunch Product

Five-milestone Yellow Brick Road journey of ordered bricks

I get a complete buyer-journey roadmap: my five milestones echoed in order with milestone 5 flagged as the Revenue Zone, each backed by exactly five bricks drawn from the brickyard I provide, numbered 1 through 25 in milestone order, with my digital-first minimum met across milestones 1 and 2.

50 creditsDistribution

Foothold fit against the nonconsumption pattern

A structured foothold-fit assessment that records, for each of Christensen's four elements of the nonconsumption pattern, the buyer's claim, supporting evidence, and a pass/partial/fail mark, with an aggregate fit verdict computed by rule.

50 creditsChoose Business Model

Founder equity contribution-factor ledger

A structured ledger that records, per founder, each equity-adjustment factor applied (initiator, idea, beachhead, CEO, full-time, reputation, cash), the points added, and a justification, ending in final share counts and ownership percentages, so the split is defensible line by line.

50 creditsChoose Business Model

Founder equity split with a vesting schedule

A defensible cofounder equity split with a vesting schedule and a leaver buy-back, reconciling to 100%.

Opens laterPitch Investors

Founder share repurchase on departure

A precise vested-vs-repurchasable share split when a founder leaves before fully vesting, plus the cash the company pays under the repurchase agreement, so the cap table can be corrected.

50 creditsChoose Business Model

Founder vesting acceleration payout on change of control

A precise breakdown of how many founder shares vest at a change-of-control event under the grant's acceleration terms, so the founder knows their stake before signing.

50 creditsChoose Business Model

Founder's VC diligence question bank

The founder walks into the meeting with a complete, categorized interview script for vetting this specific investor: every question names the signal it is fishing for and the red-flag answer that should give pause.

50 creditsPitch Investors

Four-step frame-stack hot-cognition sequence

A four-step frame-stack sequence for your named deal: the four hot cognitions in canonical order, each with its own distinct scripted move that meets the word floor and carries its frame's marker phrase.

50 creditsPitch Investors

Frame-control response guide

A frame-control playbook pairing each opposing frame with its book-correct Klaff counter-frame, a recognition trigger, and a ready response line.

50 creditsPitch Investors